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wyszukanych pozycji: 13
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The Ministry of Common Sense: How to Eliminate Bureaucratic Red Tape, Bad Excuses, and Corporate Bullshit
ISBN: 9781529332476 / Miękka / 2021 / 256 str. Termin realizacji zamówienia: ok. 8-10 dni roboczych (Dostawa przed świętami) |
cena:
77,56 zł |
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Plädoyer für den gesunden Menschenverstand
ISBN: 9783864707964 / Niemiecki / Miękka / 2021 / 320 str. Termin realizacji zamówienia: ok. 10-14 dni roboczych. Sie brauchen eine Kettensäge, um Ihr neues Paar Kopfhörer aus der Verpackung zu holen? Ihr achtes Zoom-Meeting des Tages friert immer wieder ein und wenn Sie noch einmal "Nein, warten Sie; nein, Sie zuerst" hören, werden Sie implodieren? Immer mehr Unternehmen verstricken sich so sehr in ihre internen Probleme und Bürokratie, dass sie dabei ihre Aufgaben und den Common Sense aus den Augen verlieren. Und wer zahlt den Preis dafür? Wir alle! Humorvoll und praxisorientiert kombiniert "New York Times"-Bestsellerautor Martin Lindstrom Beispiele, in denen der gesunde Menschenverstand in...
Sie brauchen eine Kettensäge, um Ihr neues Paar Kopfhörer aus der Verpackung zu holen? Ihr achtes Zoom-Meeting des Tages friert immer wieder ein und...
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cena:
91,52 zł |
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Small Data : Was Kunden wirklich wollen - wie man aus Hinweisen geniale Schlüsse zieht
ISBN: 9783864703515 / Niemiecki / Twarda / 2016 / 320 str. Termin realizacji zamówienia: ok. 10-14 dni roboczych. |
cena:
114,93 zł |
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Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy
ISBN: 9780749465049 / Angielski / Miękka / 2012 / 288 str. Termin realizacji zamówienia: ok. 8-10 dni roboczych (Dostawa przed świętami) Explores the extent of the psychological tricks and traps that companies devise to win our hard-earned money. This title looks at how global giants conspire to obscure the truth and manipulate our minds, all in service of persuading us to buy.
Explores the extent of the psychological tricks and traps that companies devise to win our hard-earned money. This title looks at how global giants co...
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cena:
129,31 zł |
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Buyology: How Everything We Believe About Why We Buy is Wrong
ISBN: 9781847940131 / Angielski / Miękka / 2009 / 272 str. Termin realizacji zamówienia: ok. 8-10 dni roboczych (Dostawa przed świętami) Written by one of the world's top branding gurus, and drawing on state-of-the-art research, it shows why we don't always buy things for the reasons we think we do.
Written by one of the world's top branding gurus, and drawing on state-of-the-art research, it shows why we don't always buy things for the reasons we...
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cena:
62,04 zł |
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El Manual del Sentido Común
ISBN: 9786075691879 / Hiszpański Termin realizacji zamówienia: ok. 13-18 dni roboczych (Dostawa przed świętami) |
cena:
60,93 zł |
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Small Data: The Tiny Clues That Uncover Huge Trends
ISBN: 9781250118011 / Angielski / Miękka / 2017 / 256 str. Termin realizacji zamówienia: ok. 13-18 dni roboczych (Dostawa przed świętami) Hired by the world s leading brands to find out what makes their customers tick, Martin Lindstrom spends three hundred nights a year overseas, closely observing people in their homes. His goal: to uncover their hidden desires and turn them into breakthrough products for the world s leading brands. In a world besotted by the power of Big Data, he works like a modern-day Sherlock Holmes, accumulating small clues to help solve a stunningly diverse array of challenges. Lindstrom connects the dots in this globe-trotting narrative that will fascinate not only marketers and brand managers, but... Hired by the world s leading brands to find out what makes their customers tick, Martin Lindstrom spends three hundred nights a year overseas, clos... |
cena:
87,36 zł |
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Brand Sense : Sensory Secrets Behind the Stuff We Buy
ISBN: 9780749460570 / Angielski / Miękka / 2010 / 192 str. Termin realizacji zamówienia: ok. 22 dni roboczych. That gratifying new car smell is actually a manufactured 'new car' aroma. The sound of Kellogg's cornflakes crunching in our mouths is created in sound labs. Singapore Airlines has patented the smell in its cabins. This book shows how all of this, among other things, can be done.
That gratifying new car smell is actually a manufactured 'new car' aroma. The sound of Kellogg's cornflakes crunching in our mouths is created in soun...
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cena:
138,02 zł |
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The Ministry of Common Sense: How to Eliminate Bureaucratic Red Tape, Bad Excuses, and Corporate Bullshit
ISBN: 9781529332483 / Angielski / Miękka / 2022 Termin realizacji zamówienia: ok. 8-10 dni roboczych (Dostawa przed świętami) |
cena:
56,87 zł |
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Small Data: The Tiny Clues That Uncover Huge Trends
ISBN: 9781473630130 / Angielski / Miękka / 2017 / 288 str. Termin realizacji zamówienia: ok. 8-10 dni roboczych (Dostawa przed świętami) The New York Times Bestseller named one of the "Most Important Books of 2016" by Inc, and a Forbes 2016 "Must Read Business Book" 'If you love 'Bones' and 'CSI', this book is your kind of candy' Paco Underhill, author of Why We Buy 'Martin's best book to date. A personal, intuitive, powerful way to look at making an impact with your work' Seth Godin, author of Purple Cow Martin Lindstrom, one of Time Magazine's 100 Most Influential People in The World and a modern-day Sherlock Holmes, harnesses the power of "small data" in his quest to discover the next big thing. In an era where many...
The New York Times Bestseller named one of the "Most Important Books of 2016" by Inc, and a Forbes 2016 "Must Read Business Book" 'If you love 'Bones...
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cena:
67,22 zł |
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Buy.ology : Warum wir kaufen, was wir kaufen. Mit e. Vorw. v. Paco Underhill
ISBN: 9783593389295 / Niemiecki / Twarda / 2009 / 230 str. Termin realizacji zamówienia: ok. 10-14 dni roboczych. Was wissen wir eigentlich wirklich darüber, warum wir kaufen, was wir kaufen? Bisher hat niemand erschlossen, was genau in unserem Gehirn passiert, wenn wir Kaufentscheidungen treffen - der Marketingguru Martin Lindstrom ändert das jetzt. In seinem Buch "Buyology", das in 25 Sprachen übersetzt wurde, präsentiert der gebürtige Däne die faszinierenden Ergebnisse seiner revolutionären Neuromarketingstudie, in der er erstmals die unmittelbare Wirkung von Marketing auf das menschliche Gehirn untersucht. Er zeigt, was selbst die raffiniertesten Unternehmen, Werbemacher und Marketer noch...
Was wissen wir eigentlich wirklich darüber, warum wir kaufen, was wir kaufen? Bisher hat niemand erschlossen, was genau in unserem Gehirn passiert, w...
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cena:
137,74 zł |
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Brand Sense: Sensory Secrets Behind the Stuff We Buy
ISBN: 9781439172018 / Angielski / Miękka / 2010 / 192 str. Termin realizacji zamówienia: ok. 13-18 dni roboczych (Dostawa przed świętami) The definitive book on sensory branding, shows how companies appeal to consumers' five senses to sell products. Did you know that the gratifying smell that accompanies the purchase of a new automobile actually comes from a factory-installed aerosol can containing "new car" aroma? Or that Kellogg's trademarked "crunch" is generated in sound laboratories? Or that the distinctive click of a just-opened jar of Nescafe freeze-dried coffee, as well as the aroma of the crystals, has been developed in factories over the past decades? Or that many adolescents recognize a pair of Abercrombie &...
The definitive book on sensory branding, shows how companies appeal to consumers' five senses to sell products. Did you know that the gratifying s...
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cena:
74,26 zł |
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Buyology: Truth and Lies about Why We Buy
ISBN: 9780385523899 / Angielski / Miękka / 2010 / 272 str. Termin realizacji zamówienia: ok. 13-18 dni roboczych (Dostawa przed świętami) How much do we know about why we buy? What truly influences our decisions in today's message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our subconscious minds, we're barely aware of them?
In BUYOLOGY, Lindstrom, who was voted one of Time Magazine's most influential people of 2009, presents the astonishing findings from his groundbreaking, three-year, seven-million-dollar neuromarketing study, a cutting-edge experiment that peered inside the brains of 2,000 volunteers from... How much do we know about why we buy? What truly influences our decisions in today's message-cluttered world? An eye-grabbing advertisement, a catchy ...
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cena:
82,99 zł |
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