wyszukanych pozycji: 8
Brand Society
ISBN: 9780521726900 / Angielski / Miękka / 2010 / 330 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. Brands are a fait accompli: they represent a mountain range of evidence in search of a theory. They are much exploited, but little explored. In this book, Martin Kornberger sets out to rectify the ratio between exploiting and exploring through sketching out a theory of the Brand Society. Most attempts to explain the role of brands focus on brands either as marketing and management tools (business perspective) or a symptoms of consumerism (sociological perspective). Brand Society combines these perspectives to show how brands have the power to transform both the organizations that develop them...
Brands are a fait accompli: they represent a mountain range of evidence in search of a theory. They are much exploited, but little explored. In this b...
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cena:
179,24 zł |
Brand Society: How Brands Transform Management and Lifestyle
ISBN: 9780521898263 / Angielski / Twarda / 2010 / 330 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. Brands are a fait accompli: they represent a mountain range of evidence in search of a theory. They are much exploited, but little explored. In this book, Martin Kornberger sets out to rectify the ratio between exploiting and exploring through sketching out a theory of the Brand Society. Most attempts to explain the role of brands focus on brands either as marketing and management tools (business perspective) or a symptoms of consumerism (sociological perspective). Brand Society combines these perspectives to show how brands have the power to transform both the organizations that develop them...
Brands are a fait accompli: they represent a mountain range of evidence in search of a theory. They are much exploited, but little explored. In this b...
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cena:
441,18 zł |
Systemaufbruch
ISBN: 9783867747257 / Niemiecki / Twarda / 2022 / 160 str. Termin realizacji zamówienia: ok. 10-14 dni roboczych. Angesichts geopolitischer Verwerfungen (Afghanistan), gesellschaftlicher Krisen (Covid, Klima) und disruptiver Wirtschaftsentwicklungen (Digitalisierung) stoßen wir an die Grenzen unserer planerischen Vernunft. Was sich Jahrzehnte lang durch Zielsetzung, Planung und Implementierung meistern ließ, erscheint unbeherrschbar. Pläne scheitern, Strategien versagen. Warum aber versagt Strategie, trotz ungeheurem Ressourceneinsatz, trotz geballter Beraterexpertise, trotz politischer Priorisierung? Dieses Buch offeriert eine Antwort: Strategie scheitert nicht etwa, weil wir sie nicht gut genug...
Angesichts geopolitischer Verwerfungen (Afghanistan), gesellschaftlicher Krisen (Covid, Klima) und disruptiver Wirtschaftsentwicklungen (Digitalisieru...
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cena:
91,77 zł |
Management Reloaded: Plan B
ISBN: 9783867744706 / Niemiecki / Twarda / 2015 / 190 str. Termin realizacji zamówienia: ok. 10-14 dni roboczych. |
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cena:
91,77 zł |
Urban Commons: Rethinking the City
ISBN: 9781138241633 / Angielski / Miękka / 2016 / 186 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. This book rethinks the city by examining its various forms of collectivity their atmospheres, modes of exclusion and self-organization, as well as how they are governed on the basis of a critical discussion of the notion of urban commons. The idea of the commons has received surprisingly little attention in urban theory, although the city may well be conceived as a shared resource. "Urban Commons: Rethinking the City" offers an attempt to reconsider what a city might be by studying how the notion of the commons opens up new understandings of urban collectivities, addressing a range of... This book rethinks the city by examining its various forms of collectivity their atmospheres, modes of exclusion and self-organization, as well as ... |
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cena:
281,66 zł |
Urban Commons: Rethinking the City
ISBN: 9781138017245 / Angielski / Twarda / 2015 / 176 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. This book rethinks the city by examining its various forms of collectivity - their atmospheres, modes of exclusion and self-organization, as well as how they are governed - on the basis of a critical discussion of the notion of urban commons. The idea of the commons has received surprisingly little attention in urban theory, although the city may well be conceived as a shared resource. Urban Commons: Rethinking the City offers an attempt to reconsider what a city might be by studying how the notion of the commons opens up new understandings of urban collectivities, addressing a... This book rethinks the city by examining its various forms of collectivity - their atmospheres, modes of exclusion and self-organization, as well a... |
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cena:
704,29 zł |
Making Things Valuable
ISBN: 9780198712282 / Angielski / Twarda / 2015 / 350 str. Termin realizacji zamówienia: ok. 30 dni roboczych. What if value is neither an intrinsic quality of an object nor a reflection of a subject's preferences - but rather something that is organized and brought into existence through mechanisms, technologies and practices of valuation?
This edited book addresses the question of valuation theoretically and through empirical analyses of diverse objects of valuations, such as university ranking lists, ice skating scoring, wind power, insurances, gold and big data. The theoretical inspiration is interdisciplinary and the volume brings together scholars from economic sociology, accounting,... What if value is neither an intrinsic quality of an object nor a reflection of a subject's preferences - but rather something that is organized and br...
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cena:
525,25 zł |
Thinking Infrastructures
ISBN: 9781787695580 / Angielski / Twarda / 2019 / 400 str. Termin realizacji zamówienia: ok. 22 dni roboczych. Thinking Infrastructures brings together interdisciplinary research on informational infrastructures to show how thinking, thought, and cognition as in ideas/rationalities and the practice/activity of thinking are inseparable from infrastructures.
Thinking Infrastructures brings together interdisciplinary research on informational infrastructures to show how thinking, thought, and cognition as i...
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cena:
538,11 zł |