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This English Teacher's Guide to Compelling American Conversations provides teaching tips, feedback suggestions, extension suggestions, and supplemental exercises so you can help teach speaking skills in a relaxed, confident manner. How do you we get our intermediate English language learners to speak more in our classes? How can we help prepare American residents by choice develop the conversational skills to become future American citizens? These questions inspired Compelling American Conversations: Questions and Quotations for Intermediate American English Language Learners. Since 2012, the...

Providing knowledge and skill-building training exercises for managing marketing decisions in the business-to-business (B2B) context, this book demonstrates what questions executives should be asking prior to implementing effective strategies.

Focuses on sensemaking, decisions, actions, and evaluating outcomes relating to managing business-to-business brands including product and service brands. This book features chapters that address aspects of the marketing mix for business-to-business and industrial marketers. It includes papers that provide brand management insights for managers.