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wyszukanych pozycji: 17
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Big Data and Innovation in Tourism, Travel, and Hospitality: Managerial Approaches, Techniques, and Applications
ISBN: 9789811363412 / Angielski / Miękka / 2020 / 223 str. Termin realizacji zamówienia: ok. 20 dni roboczych. |
cena:
615,43 zł |
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Wine Tourism Destination Management and Marketing: Theory and Cases
ISBN: 9783030004361 / Angielski / Twarda / 2019 / 621 str. Termin realizacji zamówienia: ok. 20 dni roboczych. |
cena:
576,96 zł |
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Management and Marketing of Wine Tourism Business: Theory, Practice, and Cases
ISBN: 9783030092382 / Angielski / Miękka / 2019 / 388 str. Termin realizacji zamówienia: ok. 20 dni roboczych. |
cena:
615,43 zł |
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Advances in Social Media for Travel, Tourism and Hospitality: New Perspectives, Practice and Cases
ISBN: 9780367369163 / Angielski / Miękka / 2019 / 348 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. This book brings together cutting edge research and applications of social media and related technologies, their uses by consumers and businesses in travel, tourism and hospitality.
The first section addresses topical issues related to how social media influence the operations and strategies of tourism firms and help them enhance tourism experiences: open innovation, crowdsourcing, service-dominant logic, value co-creation, value co-destruction and augmented reality. The second section of the book looks at new applications of social media for marketing purposes in a variety of tourism-related... This book brings together cutting edge research and applications of social media and related technologies, their uses by consumers and businesses in t...
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cena:
207,83 zł |
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Management and Marketing of Wine Tourism Business: Theory, Practice, and Cases
ISBN: 9783319754611 / Angielski / Twarda / 2018 / 388 str. Termin realizacji zamówienia: ok. 20 dni roboczych. This book links research in wine tourism and wine destination management, offering international and multidisciplinary perspectives.
This book links research in wine tourism and wine destination management, offering international and multidisciplinary perspectives.
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cena:
615,43 zł |
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Big Data and Innovation in Tourism, Travel, and Hospitality: Managerial Approaches, Techniques, and Applications
ISBN: 9789811363382 / Angielski / Twarda / 2019 / 223 str. Termin realizacji zamówienia: ok. 20 dni roboczych. |
cena:
615,43 zł |
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Social Media in Travel, Tourism and Hospitality : Theory, Practice and Cases
ISBN: 9781409420910 / Angielski / Twarda / 2012 / 272 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. Social media is fundamentally changing the way travellers and tourists search, find, read and trust, as well as collaboratively produce information about tourism suppliers and tourism destinations. Presenting cutting-edge theory, research and case studies investigating Web 2.0 applications and tools that transform the role and behaviour of the new generation of travellers, this book also examines the ways in which tourism organisations reengineer and implement their business models and operations, such as new service development, marketing, networking and knowledge management. Written by an...
Social media is fundamentally changing the way travellers and tourists search, find, read and trust, as well as collaboratively produce information ab...
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cena:
753,56 zł |
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Technology Advances and Innovation in Wine Tourism: New Managerial Approaches and Cases
ISBN: 9789811982767 / Angielski / Twarda / 2023 / 289 str. Termin realizacji zamówienia: ok. 20 dni roboczych. This book consolidates under one roof the latest research investigating the various technological advances and new managerial approaches driving innovation within wine tourism. Competition in wine tourism intensifies at a global scale, while wine tourism demand continuously evolves, diversifies and becomes more sophisticated. The book highlights that innovation and technology exploitation have become not only a way to differentiate but also a survival necessity for wine tourism operators and wine destinations alike.This book includes cutting edge research about the latest technological...
This book consolidates under one roof the latest research investigating the various technological advances and new managerial approaches driving innov...
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cena:
615,43 zł |
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Advances in Social Media for Travel, Tourism and Hospitality: New Perspectives, Practice and Cases
ISBN: 9781472469205 / Angielski / Twarda / 2017 / 330 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. This book brings together cutting edge research and applications of social media and related technologies, their uses by consumers and businesses in travel, tourism and hospitality. The first section addresses topical issues related to how social media influence the operations and strategies of tourism firms and help them enhance tourism experiences: open innovation, crowdsourcing, service-dominant logic, value co-creation, value co-destruction and augmented reality. The second section of the book looks at new applications of social media for marketing purposes in a variety of... This book brings together cutting edge research and applications of social media and related technologies, their uses by consumers and businesses i... |
cena:
779,55 zł |
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Technology Advances and Innovation in Wine Tourism: New Managerial Approaches and Cases
ISBN: 9789811982798 / Angielski Termin realizacji zamówienia: ok. 20 dni roboczych. |
cena:
615,43 zł |
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International Cultural Tourism
ISBN: 9781138169555 / Angielski / Twarda / 2016 / 264 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. International Cultural Tourism: management, implications and cases provides a comprehensive exploration of the management, operations and marketing of cultural tourism attractions and resources in a global context. Topics explored include: * For the first time, an evaluation of the use and transformational impact of global media and new ICT in the management and marketing of cultural tourism attractions and resources. * The changing nature of the global cultural tourism marketplace (including demand, supply, product development and political changes). * Consumer behaviour,...
International Cultural Tourism: management, implications and cases provides a comprehensive exploration of the management, operations...
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cena:
909,47 zł |
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Social Media in Travel, Tourism and Hospitality: Theory, Practice and Cases
ISBN: 9781138247598 / Angielski / Miękka / 2016 / 344 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. Social media is fundamentally changing the way travellers and tourists search, find, read and trust, as well as collaboratively produce information about tourism suppliers and tourism destinations. Presenting cutting-edge theory, research and case studies investigating Web 2.0 applications and tools that transform the role and behaviour of the new generation of travellers, this book also examines the ways in which tourism organisations reengineer and implement their business models and operations, such as new service development, marketing, networking and knowledge management. Written by an...
Social media is fundamentally changing the way travellers and tourists search, find, read and trust, as well as collaboratively produce information ab...
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cena:
280,58 zł |
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Science Fiction, Disruption and Tourism
ISBN: 9781845418670 / Angielski / Twarda / 2021 / 352 str. Termin realizacji zamówienia: ok. 30 dni roboczych. |
cena:
656,19 zł |
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Case Based Research in Tourism, Travel, Hospitality and Events
ISBN: 9789811646737 / Angielski / Miękka / 2023 / 505 str. Termin realizacji zamówienia: ok. 20 dni roboczych. This book consolidates international, contemporary and topical case study based research in tourism, travel, hospitality and events. Case studies can make learning more attractive and interesting as well as enable students to understand the theory better and develop their analytical and problem-solving skills. Using industry as an open living lab, case study based research infuses scholars into real-world industry challenges and inspires them to theorise and advance our knowledge frontiers.The book includes international case studies that can help tourism scholars build and advance (new)...
This book consolidates international, contemporary and topical case study based research in tourism, travel, hospitality and events. Case studies can ...
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cena:
615,43 zł |
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Case Based Research in Tourism, Travel, and Hospitality: Rethinking Theory and Practice
ISBN: 9789819718900 / Angielski Termin realizacji zamówienia: ok. 20 dni roboczych. |
cena:
692,36 zł |
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Case Based Research in Tourism, Travel, Hospitality and Events
ISBN: 9789811646706 / Angielski / Twarda / 2022 / 420 str. Termin realizacji zamówienia: ok. 20 dni roboczych. |
cena:
615,43 zł |
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International Cultural Tourism
ISBN: 9780750663120 / Angielski / Miękka / 2005 / 264 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. International Cultural Tourism: management, implications and cases provides a comprehensive exploration of the management, operations and marketing of cultural tourism attractions and resources in a global context.
Topics explored include: * For the first time, an evaluation of the use and transformational impact of global media and new ICT in the management and marketing of cultural tourism attractions and resources. * The changing nature of the global cultural tourism marketplace (including demand, supply, product... International Cultural Tourism: management, implications and cases provides a comprehensive exploration of the management, operations and marke...
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cena:
306,57 zł |
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