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Continuous improvements in emerging economies have created more opportunities for industrialization and rapid growth. This not only leads to higher standards in accounting and security regulations, but it increases the overall marketing efficiency. Promotional Strategies and New Service Opportunities in Emerging Economies is a key resource in the field of service marketing and promotions, service innovations, and branding in developing countries. Highlighting multidisciplinary studies on self-service technologies, sustainable consumption, and customer relation management, this publication is...

Artificial Intelligence (AI) in Tourism, Hospitality and Event: Revolutionising Experiences provides in-depth insights, practical examples, and best practices tailored specifically for professionals and academics in the fields of tourism, hospitality and events. It goes beyond theoretical concepts and to explore the real-world implementation of AI technologies, highlighting their potential impact and benefits within the industry. This industry-specific focus makes it a valuable resource that explains and harnesses the power of AI in the context of tourism and hospitality. • A...