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The communication aspect of marketing is the primary focus of sales in the hospitality industry. This involves direct personal selling to potential customers and having the right product in the right place at the right time, and at the right price. This book deals with personal selling, specifically the sales process, sales management, sales, and technology. It examines the basic elements of hospitality sales, paying particular attention to advances in the fields of management and operations, and customer service technology. Coverage is also given to the growing presence of supplier...