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A collection of international contributions from renowned academics and practitioners from the UK, USA and China, the second edition of Fashion Marketing has been revised and expanded to incorporate the major changes in the fashion industry since 2001. This edition integrates everything on fashion marketing that a student or practitioner could ever need. Now covering all the key themes and issues of the area:

*globalization
*fast fashion
*luxury fashion
*offshoring
*business-to-business
*forecasting
*sourcing...