wyszukanych pozycji: 4
Advertising, Gender and Society: A Psychological Perspective
ISBN: 9781138501379 / Angielski / Miękka / 2019 / 212 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. Advertising, Gender and Society explores contemporary social-psychological theory and original research that examines the portrayal of gender in advertising. It reports empirical data, discusses the social implications of gendered advertising and comments on the relevant 2019 ASA rules. Zawisza-Riley analyses theories such as stereotype content and elaboration likelihood models, stereotype threat and ambivalent sexism theories, the selectivity hypothesis as well as implicit and embodied cognition to illuminate the relationships between sex, gender and advertising in cultural and social...
Advertising, Gender and Society explores contemporary social-psychological theory and original research that examines the portrayal of gender in adver...
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cena:
219,90 zł |
Advertising, Gender and Society: A Psychological Perspective
ISBN: 9781138307360 / Angielski / Twarda / 2019 / 212 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. Advertising, Gender and Society explores contemporary social-psychological theory and original research that examines the portrayal of gender in advertising. It reports empirical data, discusses the social implications of gendered advertising and comments on the relevant 2019 ASA rules. Zawisza-Riley analyses theories such as stereotype content and elaboration likelihood models, stereotype threat and ambivalent sexism theories, the selectivity hypothesis as well as implicit and embodied cognition to illuminate the relationships between sex, gender and advertising in cultural and social...
Advertising, Gender and Society explores contemporary social-psychological theory and original research that examines the portrayal of gender in adver...
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cena:
706,98 zł |
Routledge International Handbook of Consumer Psychology
ISBN: 9781138846494 / Angielski / Twarda / 2016 / 730 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. This unique handbook maps the growing field of consumer psychology in its increasingly global context. With contributions from over 70 scholars across four continents, the book reflects the cross-cultural and multidisciplinary character of the field. Chapters relate the key consumer concepts to the progressive globalization of markets in which consumers act and consumption takes place. The book is divided into seven sections, offering a truly comprehensive reference work that covers:
This unique handbook maps the growing field of consumer psychology in its increasingly global context. With contributions from over 70 scho... |
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cena:
1256,85 zł |
Routledge International Handbook of Consumer Psychology
ISBN: 9781032477084 / Angielski / Miękka / 2023 / 748 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. This handbook provides an authoritative and comprehensive outline of the current state of research across a wide range of areas within Consumer Psychology.It is unique in the international breadth of its contributors and the cross-cultural nature of much of its content.
This handbook provides an authoritative and comprehensive outline of the current state of research across a wide range of areas within Consumer Psych...
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cena:
219,90 zł |