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Can shopping make you happy? How do the things you consume mould your identity? Jansson-Boyd provides an engaging and lively introduction to consumer issues that encompasses shopping, the influence of the media, the environment and more. The book will interest any reader that has questioned how living in a consumer society affects human behaviour.

This unique handbook maps the growing field of consumer psychology in its increasingly global context. With contributions from over 70 scholars across four continents, the book reflects the cross-cultural and multidisciplinary character of the field. Chapters relate the key consumer concepts to the progressive globalization of markets in which consumers act and consumption takes place.

The book is divided into seven sections, offering a truly comprehensive reference work that covers:

• The historical foundations of the discipline and the rise...

Consumer Neuroscience presents a clear overview of the fundamentals of neuroscience and applies the principles to understanding consumer behaviors. In order to truly understand consumer behaviors, we need a clear understanding of how the brain is shaped by contextual factors. The initial chapters introduce the topic to ensure that even those with a limited knowledge of neuroscience will be able to grasp the more advanced content.

The book moves on to review: methods; the field of affective neuroscience for a deeper understanding of emotions; mechanisms and applications of...

This handbook provides an authoritative and comprehensive outline of the current state of research across a wide range of areas within Consumer Psychology.It is unique in the international breadth of its contributors and the cross-cultural nature of much of its content.