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Turn Me On is a journey into how to give great presentations and to light a fire for your audience. This book is an easy to follow guide that brings the best of more than 40 years of combined experience between the 2 authors. When you master the skills in this book, you will ignite the passion, build the drive, and inspire positive action in the people that you are in front of. I remember the early start that I had. My father is a Methodist Minister and I used to go up on Saturdays to listen to him enthrall even the very pews that people would be sitting in the next morning. I loved how...

Who is most likely to buy and what is the best way to target them? How can I use both consumer analytics and modelling to improve the impact of marketing campaigns? Marketing Analytics takes you step-by-step through these areas and more. Marketing Analytics enables you to leverage predictive techniques to measure and improve marketing performance. By exploring real-world marketing challenges, it provides clear, jargon-free explanations on how to apply different analytical models for each purpose. From targeted list creation and data segmentation, to testing campaign effectiveness, pricing...

Hypnotic Selling is the process of bypassing the conscious mind and tapping directly into the subconscious. It allows a salesperson to uncover what is really wanted by the prospect. This process creates buying opportunities where the prospect will pursue a chance to give you money.