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When Understanding Depression was first published over ten years ago, it quickly became a trusted guide for the millions of Americans suffering from depression. Now the long-awaited revised and expanded second edition of this definitive and readable book is available to a new generation of those struggling with depression and their families. Informed by up-to-date research on new drugs and treatments for depression, the authors again carefully illustrate the importance of accurately diagnosing the disease and using scientific data and tested research methods in treating it. The book...

This comprehensive book is designed to serve as a primary text for the Advertising Management course that follows the more general Principles of Advertising course. It can stand alone, or, for instructors who prefer a case-based approach, it can be adopted together with "Cases in Advertising Management" (978-0-7656-2261-7) by the same authors. "Advertising Management" covers a full range of topics for a semester-long course, including financial management, business planning, strategic planning, budgeting, human resource management, ethics, and managing change. There is even a unique section...