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wyszukanych pozycji: 10
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The SAGE Handbook of Marketing Ethics
ISBN: 9781529709292 / Angielski / Twarda / 2021 / 576 str. Termin realizacji zamówienia: ok. 22 dni roboczych. This new handbook brings together a rich and diverse body of scholarly research, with chapters on all major topics relevant to the field of marketing ethics, whilst also outlining future research directions.
This new handbook brings together a rich and diverse body of scholarly research, with chapters on all major topics relevant to the field of marketing ...
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cena:
781,04 zł |
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Marketing Ethics & Society
ISBN: 9781446296622 / Angielski / Miękka / 2015 / 320 str. Termin realizacji zamówienia: ok. 22 dni roboczych. Marketing, while essential to organisational success, is arguably one of the most controversial aspects of business management. Criticisms of marketing's impact range from fostering materialism and unsustainable consumption patterns through to the use of deception, stifling of innovation and lowering of quality, to name but a few. Taking a holistic and international perspective, this book critically examines the ethical challenges marketing faces and explores strategies marketers can use to respond to those challenges. The book examines specific aspects of marketing...
Marketing, while essential to organisational success, is arguably one of the most controversial aspects of business management. Criticisms of marketin...
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cena:
270,71 zł |
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Marketing Ethics & Society
ISBN: 9781446296615 / Angielski / Twarda / 2015 / 320 str. Termin realizacji zamówienia: ok. 22 dni roboczych. Marketing, while essential to organisational success, is arguably one of the most controversial aspects of business management. Criticisms of marketing's impact range from fostering materialism and unsustainable consumption patterns through to the use of deception, stifling of innovation and lowering of quality, to name but a few. Taking a holistic and international perspective, this book critically examines the ethical challenges marketing faces and explores strategies marketers can use to respond to those challenges. The book examines specific aspects of marketing...
Marketing, while essential to organisational success, is arguably one of the most controversial aspects of business management. Criticisms of marketin...
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cena:
749,81 zł |
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Huggy Buggy
ISBN: 9781533274809 / Angielski / Miękka / 2016 / 26 str. Termin realizacji zamówienia: ok. 13-18 dni roboczych. |
cena:
45,38 zł |
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Broadening Cultural Horizons in Social Marketing: Comparing Case Studies from Asia-Pacific
ISBN: 9789811585166 / Angielski / Twarda / 2020 / 293 str. Termin realizacji zamówienia: ok. 20 dni roboczych. |
cena:
582,32 zł |
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Broadening Cultural Horizons in Social Marketing: Comparing Case Studies from Asia-Pacific
ISBN: 9789811585197 / Angielski / Miękka / 2021 / 316 str. Termin realizacji zamówienia: ok. 20 dni roboczych. |
cena:
582,32 zł |
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Incredible Kratu: The happy-go-lucky rescue dog who changed his owner's life
ISBN: 9781789465167 / Angielski / Twarda / 2022 / 304 str. Termin realizacji zamówienia: ok. 8-10 dni roboczych (Dostawa przed świętami) |
cena:
87,31 zł |
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Marketing Communications
ISBN: 9780429447044 / Angielski / Miękka / 2020 / 402 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. |
cena:
208,23 zł |
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Marketing Communications
ISBN: 9781138331822 / Angielski / Twarda / 2020 / 402 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. |
cena:
676,90 zł |
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A Reader in Marketing Communications
ISBN: 9780415356480 / Angielski / Twarda / 2005 / 292 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. Combining seminal papers on marketing communications with incisive commentary and overviews from the editors, case studies and student question and answer sections, this text provides a uniquely global perspective on this topical subject. It can be used as a supplement to textbooks on marketing communications, or as an excellent stand-alone text to give greater instruction and insight into key elements of the twenty-first century promotional mix. Providing a one-stop reference for all those studying marketing communications, this reader tackles the subject from an... Combining seminal papers on marketing communications with incisive commentary and overviews from the editors, case studies and student question and... |
cena:
937,25 zł |
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