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wyszukanych pozycji: 7
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Social Marketing and Advertising in the Age of Social Media
ISBN: 9781786434661 / Angielski / Twarda / 2020 / 192 str. Termin realizacji zamówienia: ok. 22 dni roboczych. Reviewing and analysing the most relevant concepts, theories and strategies related to the field, this timely book reveals what makes for strong social marketing and social advertising campaigns. With a comprehensive understanding of social advertising models and their applications, chapters present original case studies and scenarios from international researchers to illustrate strategies and concepts in practice. Exploring the mechanics of social media, contributors highlight what makes a successful campaign. They evaluate the use and impact of emotions in social power, exploring the...
Reviewing and analysing the most relevant concepts, theories and strategies related to the field, this timely book reveals what makes for strong socia...
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cena:
508,76 zł |
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Beyond The Dark Arts: Advancing Marketing And Communication Theory And Practice
ISBN: 9789811276057 / Angielski Termin realizacji zamówienia: ok. 22 dni roboczych. |
cena:
623,64 zł |
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The Routledge Companion to Marketing and Society
ISBN: 9780367463083 / Angielski / Twarda / 2022 / 504 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. |
cena:
1117,35 zł |
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Social Marketing and Behaviour Change: Models, Theory and Applications
ISBN: 9781782548140 / Angielski / Twarda / 2014 / 448 str. Termin realizacji zamówienia: ok. 22 dni roboczych. This book provides a concise overview of the behaviour change models that are relevant to social marketing in order to assist academics and practitioners in social marketing program development. The book features a review and analysis of the most validated models of behaviour change, together with a number of case studies from international researchers that illustrate these models in practice. The models covered include cognitive, conative, affective, social-cultural and multi-theory models, consumer behavior decision models and social change models.
This book provides a concise overview of the behaviour change models that are relevant to social marketing in order to assist academics and practition...
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cena:
733,05 zł |
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Global Advertising Practice in a Borderless World
ISBN: 9780367873158 / Angielski / Miękka / 2019 / 236 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. |
cena:
218,22 zł |
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The Routledge Companion to Marketing and Society
ISBN: 9781032325217 / Angielski Termin realizacji zamówienia: ok. 16-18 dni roboczych. |
cena:
228,62 zł |
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Social Marketing and Behaviour Change: Models, Theory and Applications
ISBN: 9781784711528 / Angielski / Miękka / 2016 / 448 str. Termin realizacji zamówienia: ok. 22 dni roboczych. This book provides a concise overview of the behaviour change models that are relevant to social marketing in order to assist academics and practitioners in social marketing program development. The book features a review and analysis of the most validated models of behaviour change, together with a number of case studies from international researchers that illustrate these models in practice. The models covered include cognitive, conative, affective, social-cultural and multi-theory models, consumer behavior decision models and social change models.
This book provides a concise overview of the behaviour change models that are relevant to social marketing in order to assist academics and practition...
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cena:
267,78 zł |
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