wyszukanych pozycji: 2
Reassessing the Relationship Between Marketing and Public Relations: New Perspectives from the Philosophy of Science and History of Thought
ISBN: 9783658180331 / Angielski / Miękka / 2017 / 318 str. Termin realizacji zamówienia: ok. 20 dni roboczych. Lisa Duhring reconstructs the relationship between public relations and marketing research on a metatheoretical level. This study argues for a stronger connection of both disciplines and a better profiling within the mother disciplines of communication and business studies by fostering critical and interpretative approaches.
Lisa Duhring reconstructs the relationship between public relations and marketing research on a metatheoretical level. This study argues for a stronge...
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cena:
293,82 zł |
Über den Umgang mit Komplexität im Kommunikationsmanagement : Theoretische Ansätze und Verfahren
ISBN: 9783639124279 / Niemiecki / Miękka / 2009 / 228 str. Termin realizacji zamówienia: ok. 10-14 dni roboczych. |
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cena:
364,15 zł |