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What would the state of southern plate and palate be without this staple? What is his great appeal? What is his family tree? How do you hook him? And if so, how do you cook him? But first you have to clean him, so how do you do that?

This light-hearted book of catfish facts and folklore gives ample answers to these monumentous questions and to others just as acute. And cooks wishing to greet their catfish on the stove top rather than on the riverbank will delight in this book's variety of award-winning recipes from the National Farm-Raised Catfish Cooking Contest.

Cultural and regional differences in creating and managing advertising require unique responses to a dynamic, rapidly globalising business environment. To be global in advertising is no longer to be homogenised or standardised, it is to be at the leading edge of social and cultural trends that are changing the world as we know it.

Global Advertising Practice in a Borderless World covers a wide range of adaptive advertising practices, from major and emerging markets, in mainstream and digital advertising. It focuses on understanding how the globalisation of advertising works...