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This work offers a practical, non-theoretical introduction to the principles, application and benefits of multi-sensor technology in smart weapon development, surveillance systems, and an increasing variety of non-military applications. It also provides an overview of MMW (Millimeter-Wave) and IR (infrared) sensor constraints, design principles, system alternatives and targeting applications.

This comprehensive book is designed to serve as a primary text for the Advertising Management course that follows the more general Principles of Advertising course. It can stand alone, or, for instructors who prefer a case-based approach, it can be adopted together with "Cases in Advertising Management" (978-0-7656-2261-7) by the same authors. "Advertising Management" covers a full range of topics for a semester-long course, including financial management, business planning, strategic planning, budgeting, human resource management, ethics, and managing change. There is even a unique section...