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wyszukanych pozycji: 8
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Excellent Public Relations and Effective Organizations : A Study of Communication Management in Three Countries
ISBN: 9780805818185 / Angielski / Miękka / 2002 / 668 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. This book is the final product of the "excellence project"--a comprehensive research effort commissioned by the International Association of Business Communicators (IABC) Research Foundation. Going well beyond any of the previously published reports on the Excellence study, this book contains many new statistical analyses of the survey data and more details from the case studies. Discussing theory and data related to several ongoing discussions in the communication profession, this book answers the following questions:
*How can we show the value of public relations? *What is the... This book is the final product of the "excellence project"--a comprehensive research effort commissioned by the International Association of Business ...
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cena:
452,95 zł |
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Women in Public Relations: How Gender Influences Practice
ISBN: 9780415653282 / Angielski / Miękka / 2013 / 452 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. The past 20 years have seen an influx of women into the practice of public relations, yet gender-based disparities in pay and advancement remain a troubling reality. As the field becomes feminized, moreover, female and male practitioners alike confront the prospect of dwindling salaries and prestige. This landmark book presents a comprehensive examination of the status of women in public relations and proposes concrete ways to achieve greater parity in education and practice. The authors integrate the theoretical literature of public relations and gender with results of a major longitudinal...
The past 20 years have seen an influx of women into the practice of public relations, yet gender-based disparities in pay and advancement remain a tro...
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cena:
249,88 zł |
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Public Relations Research Annual: Volume 3
ISBN: 9780415515580 / Angielski / Miękka / 2011 / 248 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. The studies and reviews presented in this work represent the most contemporary thought and investigation in the field of public relations. Topics discussed include communication roles, the concepts of symmetry and game theory, and how audiences receive, process, and retain messages on public policy issues.
The studies and reviews presented in this work represent the most contemporary thought and investigation in the field of public relations. Topics disc...
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cena:
156,16 zł |
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Public Relations Research Annual: Volume 2
ISBN: 9780805806786 / Angielski / Miękka / 1990 / 280 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. The purpose of this second volume is to challenge and extend the field of research in public relations. Taking a proactive approach to creating a stable, yet not stagnant annual, the editors directly solicited chapters on exciting and intriguing subjects. Assuming some prior knowledge, interests, and commitment of their readers, the editors hope that each chapter's report on original research provides enough context for understanding even if the area of inquiry is new to the readers.
Public Relations Research Annual, Volume 2, continues to advance within the discipline beyond... The purpose of this second volume is to challenge and extend the field of research in public relations. Taking a proactive approach to creating a stab...
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cena:
307,16 zł |
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Public Relations Research Annual : Volume 3
ISBN: 9780805809305 / Angielski / Twarda / 1991 / 248 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. Published in book form, this is a scholarly periodical of academic research in public relations, containing refereed reviews and reports of original studies. It follows the current trend toward more solidly grounded, theoretical research in a field that has only begun to mature. The studies and reviews presented represent the most contemporary thought and investigation brought to bear on this subject. Many relevant topics are discussed, including communication roles, women's issues in the feminization of the field, the concepts of symmetry and game theory, and finally, publics -- dealing with...
Published in book form, this is a scholarly periodical of academic research in public relations, containing refereed reviews and reports of original s...
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cena:
452,95 zł |
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Manager's Guide to Excellence in Public Relations and Communication Management
ISBN: 9780805818093 / Angielski / Twarda / 1995 / 272 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. This book reports findings of a three-nation study of public relations and communication management sponsored by the International Association of Business Communicators (IABC) Research Foundation. The Excellence Study provides communication managers and public relations practitioners with information critical to their own professional growth, and supplies organizations with tools that help them communicate more effectively and build beneficial relations with key publics. Communication excellence is a powerful idea of sweeping scope that applies to all organizations - large or small - that...
This book reports findings of a three-nation study of public relations and communication management sponsored by the International Association of Busi...
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cena:
702,94 zł |
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Manager's Guide to Excellence in Public Relations and Communication Management
ISBN: 9780805818109 / Angielski / Miękka / 1995 / 270 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. This book reports findings of a three-nation study of public relations and communication management sponsored by the International Association of Business Communicators (IABC) Research Foundation. The Excellence Study provides communication managers and public relations practitioners with information critical to their own professional growth, and supplies organizations with tools that help them communicate more effectively and build beneficial relations with key publics. Communication excellence is a powerful idea of sweeping scope that applies to all organizations -- large or small -- that...
This book reports findings of a three-nation study of public relations and communication management sponsored by the International Association of Busi...
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cena:
239,46 zł |
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Women in Public Relations : How Gender Influences Practice
ISBN: 9780805854930 / Angielski / Twarda / 2004 / 452 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. The past 20 years have seen an influx of women into the practice of public relations, yet gender-based disparities in pay and advancement remain a troubling reality. As the field becomes feminized, moreover, female and male practitioners alike confront the prospect of dwindling salaries and prestige. This landmark book presents a comprehensive examination of the status of women in public relations and proposes concrete ways to achieve greater parity in education and practice. The authors integrate the theoretical literature of public relations and gender with results of a major longitudinal...
The past 20 years have seen an influx of women into the practice of public relations, yet gender-based disparities in pay and advancement remain a tro...
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cena:
702,94 zł |
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