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To what extent can Cognitive Linguistics benefit from the systematic study of a creative phenomenon like humor? Although the authors in this volume approach this question from different perspectives, they share the profound belief that humorous data may provide a unique insight into the complex interplay of quantitative and qualitative aspects of meaning construction.

Creativity is a highly-prized quality in any modern endeavor, whether artistic, scientific or professional. Though a much-studied subject, and the topic of a great many case-studies, the field of creativity research is still very much an open one. Creativity remains a field where absolute definitions hold very little water, and where true insight can only emerge when we properly appreciate - from a nuanced, multi-disciplinary perspective - the crucial distinction between the producer's perspective and the consumer's perspective. Theories that afford us a critical appreciation of a creative...