wyszukanych pozycji: 6
Visual and Multimodal Communication: Applying the Relevance Principle
ISBN: 9780190845230 / Angielski / Twarda / 2020 / 312 str. Termin realizacji zamówienia: ok. 30 dni roboczych. |
|
cena:
482,04 zł |
Pictorial Metaphor in Advertising
ISBN: 9780415128681 / Angielski / Twarda / 1996 / 248 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. Over the past few decades, research on metaphor has focused almost exclusively on its verbal and cognitive dimensions. In this book, the author argues that metaphor can also occur in pictures and draws on relevant studies from various disciplines to propose a model for the identification, classification, and analysis of pictorial metaphors.
Over the past few decades, research on metaphor has focused almost exclusively on its verbal and cognitive dimensions. In this book, the author argues...
|
|
cena:
750,67 zł |
Pictorial Metaphor in Advertising
ISBN: 9780415186766 / Angielski / Miękka / 1998 / 248 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. Over the past few decades, research on metaphor has focused almost exclusively on its verbal and cognitive dimensions. In this text, Charles Forceville argues that metaphor can also occur in pictures and draws on relevant studies from various disciplines to propose a model for the identification, classification, and analysis of pictorial metaphors.
Over the past few decades, research on metaphor has focused almost exclusively on its verbal and cognitive dimensions. In this text, Charles Forcevill...
|
|
cena:
248,44 zł |
Multimodal Metaphor
ISBN: 9783110205152 / Angielski / Twarda / 2009 / 484 str. Termin realizacji zamówienia: ok. 22 dni roboczych. "Metaphor studies" has over the past 30 years become a discipline in its own right, mainly because of the cognitive linguistic claim that metaphors characterize thought, not just language. But most metaphor scholars hitherto focus exclusively on its purely verbal expressions. Since both persuasive and narrative discourses in contemporary society increasingly draw on modalities other than language alone, sustained research into a broader range of manifestations of metaphor is imperative. This volume is the first book-length study to investigate multimodal occurrences of metaphor, and... "Metaphor studies" has over the past 30 years become a discipline in its own right, mainly because of the cognitive linguistic claim that metaphors... |
|
cena:
732,34 zł |
Creativity and the Agile Mind: A Multi-Disciplinary Study of a Multi-Faceted Phenomenon
ISBN: 9783110293487 / Angielski / Twarda / 2013 / 380 str. Termin realizacji zamówienia: ok. 22 dni roboczych. Creativity is a highly-prized quality in any modern endeavor, whether artistic, scientific or professional. Though a much-studied subject, and the topic of a great many case-studies, the field of creativity research is still very much an open one. Creativity remains a field where absolute definitions hold very little water, and where true insight can only emerge when we properly appreciate - from a nuanced, multi-disciplinary perspective - the crucial distinction between the producer's perspective and the consumer's perspective. Theories that afford us a critical appreciation of a creative... Creativity is a highly-prized quality in any modern endeavor, whether artistic, scientific or professional. Though a much-studied subject, and the ... |
|
cena:
559,98 zł |
Multimodal Argumentation and Rhetoric in Media Genres
ISBN: 9789027211316 / Angielski Termin realizacji zamówienia: ok. 30 dni roboczych. This collection advances the study of context-dependent characteristics of argumentative discourse by examining a variety of media genres in which text and image (and other semiotic modes) combine to create meaning. The chapters have been written by an international group of senior and junior scholars researching multimodal argumentation in the last two decades. In each chapter, a specific approach to argumentation and rhetoric is combined with insights from visual studies, metaphor theory, scientific visualization, cognitive science, semiotics, conversation analysis, or (documentary) film...
This collection advances the study of context-dependent characteristics of argumentative discourse by examining a variety of media genres in which tex...
|
|
cena:
544,95 zł |