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Outlines the steps involved in completing a packaging project from project initiation through the identification of package concepts; the feasibility assessment; consumer testing for packaging; final concept evaluation; proving functionality; and the package launch. Three case studies are used throu

The Packaging Development Process: A Guide for Engineers and Project Managers presents the techniques necessary for creating, testing, and launching packaging, in one convenient reference book. It does so by explaining each step of how a packaging project evolves from the business plan to product launch, with an emphasis on the financial and human resources necessary to move the project forward.Included are extended case studies and detailed flow charts. The case studies create an interesting, informative and understandable read, while the flow charts explain concepts. The text is intended to...