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This book reveals the remarkable life of a Renaissance New Yorker sustained by the play Hamlet. Craven’s detective work finds for the first time Apostle Paul’s ethical principles integrated throughout the play. The insights that emerge from this discovery reverberate throughout American culture today, explaining dramatic shifts in values that have cascaded down the generations. These dynamics reflect Craven’s lineage: a fascinating mix of genial humanists, fiery ideologues, and effective, business-minded Yorkers traced back to Shakespeare’s London. Craven melds groundbreaking literary...

The book bridges disciplines-24 journals in literature, history, science, medicine, philosophy, religion and Ireland have acclaimed this classic fascinating, extraordinarily well-informed, careful and encyclopedic.

"Craven reminds us of Swift's uncanny foreknowledge that democratic governments tend toward a populace inundated by false information it cannot process, and leaders intent only upon power and the deceptions by which it is gained."-Melvyn New

"This new edition situates Swift's early masterpiece in its most resonant possible context - its savage critique of John Locke, whose...

The Oxford Handbook of Strategic Sales and Sales Management is an unrivalled overview by leading academics in the field of sales and marketing management. Sales theory is experiencing a renaissance driven by a number of factors, including building profitable relationships, creating/delivering brand value, strategic customer management, sales and marketing relationships, global selling, and the change from transactional to customer relationship marketing. Escalating sales and selling costs require organisations to be more focused on results and highlight the shifting of resources from...