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"Warm, wise and wonderful" - Sophie Anderson, author of THE HOUSE WITH CHICKEN LEGS and THE GIRL WHO SPEAKS BEAR An epic adventure with big feet and an even bigger heart! Ella is in the Himalayas with her uncle searching for yeti. But what seems like the adventure of a lifetime is cut short when she realizes that these secretive creatures might not want to be found. Tick knows it's against yeti law to approach humans. So when some arrive on the mountain, why does he find himself peering through the trees to get a closer look? What Tick doesn't know is that his actions...

Impact is of increasing importance to all researchers, given its growing centrality to those who fund, assess and use research around the world. Delivering Impact in Management Research sets out a detailed and nuanced analysis of how research impact is best delivered in practice.

Marketing Performativity: Theories, practices and devices addresses concerns about the theory-practice gap so often discussed by marketing scholars, and indeed reframes this gap by asking how is marketing theory performative? How does marketing theory shape action? Who uses it in practice and to what effects? The individual contributions in this book look at how marketing theories are used in practice and what this means for our understanding of the practicing theorising landscape of marketing.

The book begins by considering what performativity is and how this concept is...