wyszukanych pozycji: 3
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Delivering Impact in Management Research: When Does it Really Happen?
ISBN: 9780367559687 / Angielski / Miękka / 2023 / 116 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. Impact is of increasing importance to all researchers, given its growing centrality to those who fund, assess and use research around the world. Delivering Impact in Management Research sets out a detailed and nuanced analysis of how research impact is best delivered in practice.
Impact is of increasing importance to all researchers, given its growing centrality to those who fund, assess and use research around the world. Deliv...
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cena:
92,42 zł |
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Marketing Performativity: Theories, Practices and Devices
ISBN: 9780367109509 / Angielski / Miękka / 2018 / 250 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. |
cena:
225,98 zł |
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Marketing Performativity: Theories, Practices and Devices
ISBN: 9781138237261 / Angielski / Twarda / 2017 / 250 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. Marketing Performativity: Theories, practices and devices addresses concerns about the theory-practice gap so often discussed by marketing scholars, and indeed reframes this gap by asking how is marketing theory performative? How does marketing theory shape action? Who uses it in practice and to what effects? The individual contributions in this book look at how marketing theories are used in practice and what this means for our understanding of the practicing theorising landscape of marketing. The book begins by considering what performativity is and how this concept is... Marketing Performativity: Theories, practices and devices addresses concerns about the theory-practice gap so often discussed by marketing... |
cena:
693,51 zł |