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wyszukanych pozycji: 8
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Fixing Prices: A Century of Setting, Posting and Adjusting Retail Prices
ISBN: 9781803929248 / Angielski / Twarda / 2023 / 272 str. Termin realizacji zamówienia: ok. 22 dni roboczych. |
cena:
491,40 zł |
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Digitalized Markets
ISBN: 9780367655709 / Angielski / Twarda / 2021 / 122 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. |
cena:
700,25 zł |
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Concerned Markets: Economic Ordering for Multiple Values
ISBN: 9781782549734 / Angielski / Twarda / 2014 / 288 str. Termin realizacji zamówienia: ok. 30 dni roboczych. When political, social, technological and economic interests, values, and perspectives interact, market order and performance become contentious issues of debate. Such 'hot' situations are becoming increasingly common and make for rich sites of research. With expert empirical contributions investigating the organization of such 'concerned' markets, this book is positioned at the centre of the rapidly growing area of interdisciplinary market studies. Markets investigated include those for palm oil, primary health care and functional foods. The authors also examine markets and environmental...
When political, social, technological and economic interests, values, and perspectives interact, market order and performance become contentious issue...
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cena:
573,30 zł |
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Fixing Prices – A Century of Setting, Posting and Adjusting Retail Prices
ISBN: 9781035343027 / Angielski / Miękka / 2024 / 242 str. Termin realizacji zamówienia: ok. 22 dni roboczych. |
cena:
163,53 zł |
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Concerned Markets: Economic Ordering for Multiple Values
ISBN: 9781782549741 / Angielski / Miękka / 2015 / 288 str. Termin realizacji zamówienia: ok. 22 dni roboczych. When political, social, technological and economic interests, values, and perspectives interact, market order and performance become contentious issues of debate. Such 'hot' situations are becoming increasingly common and make for rich sites of research. With expert empirical contributions investigating the organization of such 'concerned' markets, this book is positioned at the centre of the rapidly growing area of interdisciplinary market studies. Markets investigated include those for palm oil, primary health care and functional foods. The authors also examine markets and environmental...
When political, social, technological and economic interests, values, and perspectives interact, market order and performance become contentious issue...
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cena:
201,75 zł |
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Marketing Performativity: Theories, Practices and Devices
ISBN: 9780367109509 / Angielski / Miękka / 2018 / 250 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. |
cena:
228,18 zł |
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Marketing Performativity: Theories, Practices and Devices
ISBN: 9781138237261 / Angielski / Twarda / 2017 / 250 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. Marketing Performativity: Theories, practices and devices addresses concerns about the theory-practice gap so often discussed by marketing scholars, and indeed reframes this gap by asking how is marketing theory performative? How does marketing theory shape action? Who uses it in practice and to what effects? The individual contributions in this book look at how marketing theories are used in practice and what this means for our understanding of the practicing theorising landscape of marketing. The book begins by considering what performativity is and how this concept is... Marketing Performativity: Theories, practices and devices addresses concerns about the theory-practice gap so often discussed by marketing... |
cena:
700,25 zł |
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Reconnecting Marketing to Markets
ISBN: 9780199578078 / Angielski / Miękka / 2011 / 320 str. Termin realizacji zamówienia: ok. 30 dni roboczych. The historical link between marketing and markets, prevalent until the 1960s, has given way to the view of marketing as a portable set of tools applicable to markets and non-markets alike. By re-establishing the connection between the two, this book examines the argument that marketing produces markets: marketing practices and theories play a very significant role in the production of markets and the kinds of entities and phenomena that populate markets.
This interdisciplinary book brings together theoretical and empirical contributions from marketing and economic sociologists to analyse... The historical link between marketing and markets, prevalent until the 1960s, has given way to the view of marketing as a portable set of tools applic...
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cena:
281,48 zł |
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