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This is a core text examining the multi-faceted world of professional design. Readers gain an understanding of the nature of design through its history from the mid nineteenth century to today's multicultural global marketplace, and learn to recognize the elements and principles of design in colorfully illustrated chapters. The design process is explored in practical terms of conceptualizing, researching, assembling, and presenting and then examined in the context of 2D, 3D and virtual environments, emphasizing user experience and the constraints and needs of client-defined creativity....

Karl Aspelund takes readers on a guided tour of seven stages of design, from Inspiration, Identification, Conceptualization, Exploration/Refinement, Definition/Modeling, Communication and Production. New cumulative storyboards of three different types of designs (graphics, clothing, and web design) progress through each stage to show how each setp is implemented in practical application. "Perspectives" features highlight individual designers and artists, and end-of-chapter exercises help transform design projects to reality.
New to This Edition:
New cumulative storyboards in each...