Designing : An Introduction

ISBN-13: 9781609014964 / Angielski / Miękka / 2014 / 296 str.

Karl Aspelund

Opis

This is a core text examining the multi-faceted world of professional design. Readers gain an understanding of the nature of design through its history from the mid nineteenth century to today's multicultural global marketplace, and learn to recognize the elements and principles of design in colorfully illustrated chapters. The design process is explored in practical terms of conceptualizing, researching, assembling, and presenting and then examined in the context of 2D, 3D and virtual environments, emphasizing user experience and the constraints and needs of client-defined creativity. Chapters open with key terms and objectives, close with multiple offerings for review and practice, while sidebars and end-boxes place focus on topics such as ergonomics, sustainability, and individual designers from a variety of disciplines.Covering all topics common to design foundation and recognizing that all designers benefit from shared vocabulary, this book provides students with the tools to create designs that are both visually compelling and conceptually inventive.

Spis treści

Part I: The Nature, Elements and Principles of Design Chapter 1: What is Designing? Chapter 2: A Brief History of Designing Chapter 3: The Elements of Design Chapter 4: The Principles of Design Part II: Informing Design Chapter 5: Researching and Planning for Designs Chapter 6: Creating and Presenting Designs Part III: Thinking Design Chapter 7: Thinking "Print": Graphic Design and Elements in Two Dimensions Chapter 8: Three-Dimensional Thinking Chapter 9: Time and Experience: Design and Culture/Design in Culture Chapter 10: Thinking "On-Screen" Appendix 1: Notable Designers Appendix 2: Resources for Design Glossary Index