Wyniki wyszukiwania:
wyszukanych pozycji: 156
 |
Values, Lifestyles, and Psychographics
ISBN: 9781138986671 / Angielski / Miękka / 2016 / 430 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. This book showcases papers presented at the annual Advertising and Consumer Psychology Conference. The contributors -- active scholars with both practitioner and academic backgrounds -- share an interest in the general area of psychographics, values, and lifestyle in advertising. The interdisciplinary and international mix of authors bring a diverse perspective to this volume, which is divided into four nonorthogonal sections. The first section deals with theoretical and conceptual issues in advertising research, while the second section presents chapters devoted to improving...
This book showcases papers presented at the annual Advertising and Consumer Psychology Conference. The contributors -- active scholars with both pract...
|
cena:
257,23 |
 |
Consumer Social Values
ISBN: 9781138240438 / Angielski / Miękka / 2019 / 278 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. The purpose of this book is to advance the understanding of consumer social values and their roles in the global marketplace. Social values, with specific attention to decision-making and behavior, have long been studied in consumer research. Bringing together a diverse set of contributors from different counties, this collection refines and directs what is known about consumer behaviors in relation to social values. Written for scholars, students, and practitioners of consumer psychology and marketing communications, this volume is an essential resource to understand how social values... The purpose of this book is to advance the understanding of consumer social values and their roles in the global marketplace. Social values, with s... |
cena:
247,33 |
 |
Euromarketing and the Future
ISBN: 9780789060327 / Angielski / Miękka / 2004 / 212 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. Be prepared for the future of international marketing
The future of your business depends on your ability to anticipate changes and developments in consumer behavior. Euromarketing and the Future helps you chart a course for success through the diverse and challenging European markets, presenting research and theory on where they've been, where they're going, and what's likely to happen when they get there. This unique book doesn't use tarot cards, fortune tellers or a crystal ball--just an international panel of business scholars who draw on their extensive experience to help you... Be prepared for the future of international marketing
The future of your business depends on your ability to anticipate changes and developments... |
cena:
148,38 |
 |
Sports Marketing and the Psychology of Marketing Communication
ISBN: 9780805857900 / Angielski / Miękka / 2004 / 408 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. This is a scholarly book on Sports Marketing and a book in the Advertising and Consumer Psychology Series sponsored by the Society of Consumer Psychology.
This is a scholarly book on Sports Marketing and a book in the Advertising and Consumer Psychology Series sponsored by the Society of Consumer Psychol...
|
cena:
326,49 |
 |
Communicating Sustainability for the Green Economy
ISBN: 9780765636812 / Angielski / Miękka / 2013 / 320 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. With chapters written by experts in their field, this volume advances the understanding of theory and successful practice of marketing and promoting environmental sustainability. Some experts predict that the next big trend in business will involve the green economy. Yet, communicating sustainability to consumers provides a set of challenges for marketers that do not necessarily follow all the rules of other types of marketing communication. In many ways the concept of sustainability challenges the core ideals of promoting consumption. Accordingly, this book identifies for researchers and...
With chapters written by experts in their field, this volume advances the understanding of theory and successful practice of marketing and promoting e...
|
cena:
326,49 |
 |
Consumer Social Values
ISBN: 9781138240421 / Angielski / Twarda / 2019 / 278 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. The purpose of this book is to advance the understanding of consumer social values and their roles in the global marketplace. Social values, with specific attention to decision-making and behavior, have long been studied in consumer research. Bringing together a diverse set of contributors from different counties, this collection refines and directs what is known about consumer behaviors in relation to social values. Written for scholars, students, and practitioners of consumer psychology and marketing communications, this volume is an essential resource to understand how social values... The purpose of this book is to advance the understanding of consumer social values and their roles in the global marketplace. Social values, with s... |
cena:
766,88 |
 |
Euromarketing and the Future
ISBN: 9780789060150 / Angielski / Twarda / 2004 / 212 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. Be prepared for the future of international marketing
The future of your business depends on your ability to anticipate changes and developments in consumer behavior. Euromarketing and the Future helps you chart a course for success through the diverse and challenging European markets, presenting research and theory on where they've been, where they're going, and what's likely to happen when they get there. This unique book doesn't use tarot cards, fortune tellers or a crystal ball--just an international panel of business scholars who draw on their extensive experience to help you... Be prepared for the future of international marketing
The future of your business depends on your ability to anticipate changes and developments... |
cena:
469,97 |
 |
Creating Images and the Psychology of Marketing Communication
ISBN: 9780805852165 / Angielski / Twarda / 2006 / 442 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. This book, based on a conference in Seoul Korea in 2004, examines the image research in 3 parts under the theory of brand attachment. The 3 parts are Theories of Image, Country Image, and Individual and Celebrity Source Image.
This book, based on a conference in Seoul Korea in 2004, examines the image research in 3 parts under the theory of brand attachment. The 3 parts are ...
|
cena:
469,97 |
 |
Communicating Sustainability for the Green Economy
ISBN: 9780765636805 / Angielski / Twarda / 2013 / 320 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. With chapters written by experts in their field, this volume advances the understanding of theory and successful practice of marketing and promoting environmental sustainability. Some experts predict that the next big trend in business will involve the green economy. Yet, communicating sustainability to consumers provides a set of challenges for marketers that do not necessarily follow all the rules of other types of marketing communication. In many ways the concept of sustainability challenges the core ideals of promoting consumption. Accordingly, this book identifies for researchers and...
With chapters written by experts in their field, this volume advances the understanding of theory and successful practice of marketing and promoting e...
|
cena:
1162,69 |
 |
Creating Images and the Psychology of Marketing Communication
ISBN: 9780415647076 / Angielski / Miękka / 2012 / 440 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. The purpose of "Creating Images and the Psychology of Marketing Communication" is to advance the understanding of the concept of image as it is applied to various areas of interest. It also serves to meet the growing interest in image-related studies by the public and academics, and provides an innovative and holistic approach to the study of image. The text reflects the importance of brand leveraging as the sections cover in-depth discussion on cross-country and tourism images, corporate and sponsorship images, individual and celebrity images, and cultural and social images. It provides a...
The purpose of "Creating Images and the Psychology of Marketing Communication" is to advance the understanding of the concept of image as it is applie...
|
cena:
183,02 |
 |
Neurale Netze
ISBN: 9783211822203 / Niemiecki / Miękka / 1990 / 188 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. Die Erforschung des Gehirns und seiner kognitiven Fahigkeiten war schon immer ein Anliegen der Menschheit. Der neueste Versuch, ein breites Verstandnis der Vorgange im Gehirn zu erlangen, ist unter dem Titel Neurale Netze zusammengefasst. Um dem Leser den Einstieg zu erleichtern, wird das Thema schrittweise nahergebracht. Einfuhrende Kapitel betten zuerst den Themenkreis Neurale Netze in das Umfeld anderer Wissensgebiete ein, spezialisierte und detaillierte Kapitel vermitteln biologische Analogie, einfache Modelle, Lernstrategien bis zu Simulation in Soft- und Hardware. Das Buch...
Die Erforschung des Gehirns und seiner kognitiven Fahigkeiten war schon immer ein Anliegen der Menschheit. Der neueste Versuch, ein breites Verstandni...
|
cena:
207,85 |
 |
Hydrogeology of the Little Spokane River Basin, Spokane, Stevens, and Pend Oreilles Counties, Washington
ISBN: 9781500551766 / Angielski / Miękka / 2014 / 60 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. |
cena:
77,26 |
 |
Our Carrion Hearts
ISBN: 9781947522329 / Angielski / Miękka / 2020 / 222 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. |
cena:
66,07 |
 |
Bleed Away the Sky
ISBN: 9781947522176 / Angielski / Miękka / 2019 / 226 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. |
cena:
66,07 |
 |
Internet Applications in Euromarketing
ISBN: 9780789020321 / Angielski / Twarda / 2003 / 114 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. Explore Internet marketing from cross-cultural and cross-national perspectives
This book examines cutting-edge theory and practice on Internet marketing, putting the latest research on the best ways to exploit this interactive advertising medium in your hands. In Internet Applications in Euromarketing, scholars from Europe and the United States examine essential facets of Internet use, both as a means of product promotion and as a facilitator of consumers? purchasing decisions. Internet Applications in Euromarketing considers the effectiveness of combining Web advertising with... Explore Internet marketing from cross-cultural and cross-national perspectives
This book examines cutting-edge theory and practice on Internet m... |
cena:
286,91 |
 |
Belief Systems, Religion, and Behavioral Economics: Marketing in Multicultural Environments
ISBN: 9781606497043 / Angielski / Miękka / 2013 / 160 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. Religion is a topic that businesses often ignore, in spite of 70% of the world being religious. Whether the silence results from the taboo nature of the topic or the thought that religion is a separate domain from consumption and business, the scant attention cannot be denied. Many do not realize or simply resist the idea that religion is a key contributor to a consumer's core values, which then contribute to consumption decisions, voting practices, reaction to pro-social messages and public policy, as well as donating behavior. The field of behavioral economics discusses how various social...
Religion is a topic that businesses often ignore, in spite of 70% of the world being religious. Whether the silence results from the taboo nature of t...
|
cena:
85,20 |
 |
Marketplace Lifestyles in an Age of Social Media: Theory and Methods
ISBN: 9781138164550 / Angielski / Twarda / 2017 / 309 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. This book approaches the concept of lifestyle from a contemporary scholarly perspective, and subjects it to rigorous theoretical and conceptual standards from an integrated, applied psychological point of view. Marketplace Lifestyles in an Age of Social Media is exceptionally current, demonstrating how recent trends and developments in social media reflect the importance of lifestyle research in marketing. Numerous examples, illustrations, and comprehensive references are provided, making this volume the best single resource for scholars, students, and marketing experts in this important area...
This book approaches the concept of lifestyle from a contemporary scholarly perspective, and subjects it to rigorous theoretical and conceptual standa...
|
cena:
766,88 |
 |
Axiomatic Thinking I
ISBN: 9783030776565 / Angielski / Twarda / 2022 / 197 str. Termin realizacji zamówienia: 22 dni roboczych |
266,97 |
 |
Nervensystem und Sinnesorgane : Mit Online-Zugang
ISBN: 9783132422667 / Niemiecki / Mixed media product / 2018 / 440 str. Termin realizacji zamówienia: ok. 10-14 dni roboczych. |
cena:
240,65 |
 |
Degradation Processes in Reliability
ISBN: 9781848218888 / Angielski / Twarda / 2016 / 240 str. Termin realizacji zamówienia: ok. 30 dni roboczych. -Degradation process- refers to many types of reliability models, which correspond to various kinds of stochastic processes used for deterioration modeling. This book focuses on the case of a univariate degradation model with a continuous set of possible outcomes. The envisioned univariate models have one single measurable quantity which is assumed to be observed over time. The first three chapters are each devoted to one degradation model. The last chapter illustrates the use of the previously described degradation models on some real data sets. For each of the degradation models,... -Degradation process- refers to many types of reliability models, which correspond to various kinds of stochastic processes used for deterioration ... |
cena:
723,65 |
Czytaj nas na:
KrainaKsiazek.PL - Księgarnia Internetowa
