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wyszukanych pozycji: 21
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Cross-National Consumer Psychographics
ISBN: 9780789009807 / Angielski / Miękka / 2000 / 156 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. What makes consumers behave as they do? Just as demographics examine the who of consumer behavior, psychographics examine the why. Psychographics show the motivations that people have in regard to purchasing products and choosing a lifestyle. The measurement approaches of psychographics utilize a combination of the personality, social value, and demographic variables. Cross-National Consumer Psychographics demonstrates that as communication and interactions between different parts of the world increase, marketing practitioners and educators will benefit by continuing to employ psychographic...
What makes consumers behave as they do? Just as demographics examine the who of consumer behavior, psychographics examine the why. Psychographics show...
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cena:
238,55 zł |
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APA Handbook of Consumer Psychology: Volume 1
ISBN: 9781433836428 / Angielski / Twarda / 2022 / 778 str. Termin realizacji zamówienia: ok. 22 dni roboczych. |
cena:
1073,71 zł |
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Cross-National Consumer Psychographics
ISBN: 9780789009623 / Angielski / Twarda / 2000 / 156 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. Cross-National Consumer Psychographics provides data from several applications of the List of Values (LOV) coming from various parts of the globe, showing the implications of particular cultures upon consumerism. Through this unique book, you will discover how countries and consumer groups can be segmented and approached based on their social values to help you develop more effective marketing strategies for your products.
Cross-National Consumer Psychographics provides data from several applications of the List of Values (LOV) coming from various parts of the globe, sho...
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cena:
700,25 zł |
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Internet Applications in Euromarketing
ISBN: 9780789020338 / Angielski / Miękka / 2003 / 114 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. Explore Internet marketing from cross-cultural and cross-national perspectives
This book examines cutting-edge theory and practice on Internet marketing, putting the latest research on the best ways to exploit this interactive advertising medium in your hands. In Internet Applications in Euromarketing, scholars from Europe and the United States examine essential facets of Internet use, both as a means of product promotion and as a facilitator of consumers? purchasing decisions. Internet Applications in Euromarketing considers the effectiveness of combining Web advertising with... Explore Internet marketing from cross-cultural and cross-national perspectives
This book examines cutting-edge theory and practice on Internet m... |
cena:
165,93 zł |
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Marketplace Lifestyles in an Age of Social Media: Theory and Methods
ISBN: 9780765625618 / Angielski / Miękka / 2012 / 309 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. This book approaches the concept of lifestyle from a contemporary scholarly perspective, and subjects it to rigorous theoretical and conceptual standards from an integrated, applied psychological point of view. Marketplace Lifestyles in an Age of Social Media is exceptionally current, demonstrating how recent trends and developments in social media reflect the importance of lifestyle research in marketing. Numerous examples, illustrations, and comprehensive references are provided, making this volume the best single resource for scholars, students, and marketing experts in... This book approaches the concept of lifestyle from a contemporary scholarly perspective, and subjects it to rigorous theoretical and conceptual sta... |
cena:
399,35 zł |
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Consumer Behavior Knowledge for Effective Sports and Event Marketing
ISBN: 9780415873574 / Angielski / Twarda / 2010 / 348 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. Helps readers learn about new opportunities in using consumer behavior knowledge effectively in the areas of: influencing behaviors in society and sports; building relationships with consumers through sports and events; and providing services to consumers through sport and event sponsorships. This book also includes comprehensive reviews.
Helps readers learn about new opportunities in using consumer behavior knowledge effectively in the areas of: influencing behaviors in society and spo...
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cena:
700,25 zł |
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Consumer Social Values
ISBN: 9781138240421 / Angielski / Twarda / 2019 / 278 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. The purpose of this book is to advance the understanding of consumer social values and their roles in the global marketplace. Social values, with specific attention to decision-making and behavior, have long been studied in consumer research. Bringing together a diverse set of contributors from different counties, this collection refines and directs what is known about consumer behaviors in relation to social values. Written for scholars, students, and practitioners of consumer psychology and marketing communications, this volume is an essential resource to understand how social values... The purpose of this book is to advance the understanding of consumer social values and their roles in the global marketplace. Social values, with s... |
cena:
700,25 zł |
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Communicating Sustainability for the Green Economy
ISBN: 9780765636812 / Angielski / Miękka / 2013 / 320 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. With chapters written by experts in their field, this volume advances the understanding of theory and successful practice of marketing and promoting environmental sustainability. Some experts predict that the next big trend in business will involve the green economy. Yet, communicating sustainability to consumers provides a set of challenges for marketers that do not necessarily follow all the rules of other types of marketing communication. In many ways the concept of sustainability challenges the core ideals of promoting consumption. Accordingly, this book identifies for researchers and...
With chapters written by experts in their field, this volume advances the understanding of theory and successful practice of marketing and promoting e...
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cena:
305,98 zł |
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Euromarketing and the Future
ISBN: 9780789060150 / Angielski / Twarda / 2004 / 212 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. Be prepared for the future of international marketing
The future of your business depends on your ability to anticipate changes and developments in consumer behavior. Euromarketing and the Future helps you chart a course for success through the diverse and challenging European markets, presenting research and theory on where they've been, where they're going, and what's likely to happen when they get there. This unique book doesn't use tarot cards, fortune tellers or a crystal ball--just an international panel of business scholars who draw on their extensive experience to help you... Be prepared for the future of international marketing
The future of your business depends on your ability to anticipate changes and developments... |
cena:
451,22 zł |
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Consumer Social Values
ISBN: 9781138240438 / Angielski / Miękka / 2019 / 278 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. The purpose of this book is to advance the understanding of consumer social values and their roles in the global marketplace. Social values, with specific attention to decision-making and behavior, have long been studied in consumer research. Bringing together a diverse set of contributors from different counties, this collection refines and directs what is known about consumer behaviors in relation to social values. Written for scholars, students, and practitioners of consumer psychology and marketing communications, this volume is an essential resource to understand how social values... The purpose of this book is to advance the understanding of consumer social values and their roles in the global marketplace. Social values, with s... |
cena:
228,18 zł |
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Communicating Sustainability for the Green Economy
ISBN: 9780765636805 / Angielski / Twarda / 2013 / 320 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. With chapters written by experts in their field, this volume advances the understanding of theory and successful practice of marketing and promoting environmental sustainability. Some experts predict that the next big trend in business will involve the green economy. Yet, communicating sustainability to consumers provides a set of challenges for marketers that do not necessarily follow all the rules of other types of marketing communication. In many ways the concept of sustainability challenges the core ideals of promoting consumption. Accordingly, this book identifies for researchers and...
With chapters written by experts in their field, this volume advances the understanding of theory and successful practice of marketing and promoting e...
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cena:
1089,27 zł |
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Sports Marketing and the Psychology of Marketing Communication
ISBN: 9780805857900 / Angielski / Miękka / 2004 / 408 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. This is a scholarly book on Sports Marketing and a book in the Advertising and Consumer Psychology Series sponsored by the Society of Consumer Psychology.
This is a scholarly book on Sports Marketing and a book in the Advertising and Consumer Psychology Series sponsored by the Society of Consumer Psychol...
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cena:
305,98 zł |
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Euromarketing and the Future
ISBN: 9780789060327 / Angielski / Miękka / 2004 / 212 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. Be prepared for the future of international marketing
The future of your business depends on your ability to anticipate changes and developments in consumer behavior. Euromarketing and the Future helps you chart a course for success through the diverse and challenging European markets, presenting research and theory on where they've been, where they're going, and what's likely to happen when they get there. This unique book doesn't use tarot cards, fortune tellers or a crystal ball--just an international panel of business scholars who draw on their extensive experience to help you... Be prepared for the future of international marketing
The future of your business depends on your ability to anticipate changes and developments... |
cena:
140,00 zł |
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Values, Lifestyles, and Psychographics
ISBN: 9781138986671 / Angielski / Miękka / 2016 / 430 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. This book showcases papers presented at the annual Advertising and Consumer Psychology Conference. The contributors -- active scholars with both practitioner and academic backgrounds -- share an interest in the general area of psychographics, values, and lifestyle in advertising. The interdisciplinary and international mix of authors bring a diverse perspective to this volume, which is divided into four nonorthogonal sections. The first section deals with theoretical and conceptual issues in advertising research, while the second section presents chapters devoted to improving...
This book showcases papers presented at the annual Advertising and Consumer Psychology Conference. The contributors -- active scholars with both pract...
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cena:
238,55 zł |
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Creating Images and the Psychology of Marketing Communication
ISBN: 9780415647076 / Angielski / Miękka / 2012 / 440 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. The purpose of "Creating Images and the Psychology of Marketing Communication" is to advance the understanding of the concept of image as it is applied to various areas of interest. It also serves to meet the growing interest in image-related studies by the public and academics, and provides an innovative and holistic approach to the study of image. The text reflects the importance of brand leveraging as the sections cover in-depth discussion on cross-country and tourism images, corporate and sponsorship images, individual and celebrity images, and cultural and social images. It provides a...
The purpose of "Creating Images and the Psychology of Marketing Communication" is to advance the understanding of the concept of image as it is applie...
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cena:
176,31 zł |
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Creating Images and the Psychology of Marketing Communication
ISBN: 9780805852165 / Angielski / Twarda / 2006 / 442 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. This book, based on a conference in Seoul Korea in 2004, examines the image research in 3 parts under the theory of brand attachment. The 3 parts are Theories of Image, Country Image, and Individual and Celebrity Source Image.
This book, based on a conference in Seoul Korea in 2004, examines the image research in 3 parts under the theory of brand attachment. The 3 parts are ...
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cena:
451,22 zł |
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Values, Lifestyles, and Psychographics
ISBN: 9780805814965 / Angielski / Twarda / 1997 / 432 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. A collection that features papers presented at the annual Advertising and Consumer Psychology Conference. The contributors - active scholars with both practitioner and academic backgrounds - share an interest in the general area of psychographics, values and lifestyle in advertising. The interdisciplinary and international mix of authors bring a diverse perspective to this volume, which is divided into four nonorthogonal sections. The first section deals with theoretical and conceptual issues in advertising research, while the second section presents chapters devoted to improving methodology....
A collection that features papers presented at the annual Advertising and Consumer Psychology Conference. The contributors - active scholars with both...
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cena:
700,25 zł |
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Belief Systems, Religion, and Behavioral Economics: Marketing in Multicultural Environments
ISBN: 9781606497043 / Angielski / Miękka / 2013 / 160 str. Termin realizacji zamówienia: ok. 13-18 dni roboczych. Religion is a topic that businesses often ignore, in spite of 70% of the world being religious. Whether the silence results from the taboo nature of the topic or the thought that religion is a separate domain from consumption and business, the scant attention cannot be denied. Many do not realize or simply resist the idea that religion is a key contributor to a consumer's core values, which then contribute to consumption decisions, voting practices, reaction to pro-social messages and public policy, as well as donating behavior. The field of behavioral economics discusses how various social...
Religion is a topic that businesses often ignore, in spite of 70% of the world being religious. Whether the silence results from the taboo nature of t...
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cena:
95,82 zł |
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Internet Applications in Euromarketing
ISBN: 9780789020321 / Angielski / Twarda / 2003 / 114 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. Explore Internet marketing from cross-cultural and cross-national perspectives
This book examines cutting-edge theory and practice on Internet marketing, putting the latest research on the best ways to exploit this interactive advertising medium in your hands. In Internet Applications in Euromarketing, scholars from Europe and the United States examine essential facets of Internet use, both as a means of product promotion and as a facilitator of consumers? purchasing decisions. Internet Applications in Euromarketing considers the effectiveness of combining Web advertising with... Explore Internet marketing from cross-cultural and cross-national perspectives
This book examines cutting-edge theory and practice on Internet m... |
cena:
274,86 zł |
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Marketplace Lifestyles in an Age of Social Media: Theory and Methods
ISBN: 9781138164550 / Angielski / Twarda / 2017 / 309 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. This book approaches the concept of lifestyle from a contemporary scholarly perspective, and subjects it to rigorous theoretical and conceptual standards from an integrated, applied psychological point of view. Marketplace Lifestyles in an Age of Social Media is exceptionally current, demonstrating how recent trends and developments in social media reflect the importance of lifestyle research in marketing. Numerous examples, illustrations, and comprehensive references are provided, making this volume the best single resource for scholars, students, and marketing experts in this important area...
This book approaches the concept of lifestyle from a contemporary scholarly perspective, and subjects it to rigorous theoretical and conceptual standa...
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cena:
700,25 zł |
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