wyszukanych pozycji: 267
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Contemporary Marketing Strategy: Analyzing Consumer Behavior to Drive Managerial Decision Making
ISBN: 9783030119102 / Angielski / Twarda / 2019 / 277 str. Termin realizacji zamówienia: ok. 10-14 dni roboczych. |
cena:
769,20 |
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The Butterfly Effect in Competitive Markets: Driving Small Changes for Large Differences
ISBN: 9781137434951 / Angielski / Twarda / 2015 / 295 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. This book provides an introduction to the concept of entrepreneurship and entrepreneurial business management. It covers many elements of the entrepreneurial management discipline including choosing a business, organizing, financing, marketing, developing an offering that the market will value, and growing the business in all its dimensions.
This book provides an introduction to the concept of entrepreneurship and entrepreneurial business management. It covers many elements of the entrepre...
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cena:
526,98 |
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Rebuilding Entrepreneurship at the Grassroots: Converging Divergent Factors of Society and Economy
ISBN: 9783031432699 / Angielski Termin realizacji zamówienia: ok. 16-18 dni roboczych. |
cena:
648,61 |
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Consumer Behavior Theories: Convergence of Divergent Perspectives with Applications to Marketing and Management
ISBN: 9781947441149 / Angielski / Miękka / 2018 / 196 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. |
cena:
84,27 |
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Entrepreneurship and Regional Development: Analyzing Growth Models in Emerging Markets
ISBN: 9783030455231 / Angielski / Miękka / 2021 / 438 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. |
cena:
526,98 |
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Competitive Branding Strategies: Managing Performance in Emerging Markets
ISBN: 9783030249359 / Angielski / Miękka / 2020 / 288 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. Globalization has expanded the options for building brand strategies through social media, the internet, and in conventional approaches. Amidst increasing market competition, companies need to analyze their competitive choices to determine their brand equity in the marketplace. As such, it is necessary for companies to develop customer-focused brands to gain competitive advantage. This book enhances knowledge on developing competitive brands in emerging markets, particularly the BRICS countries. It provides the necessary guidance with proven strategies for building successful... Globalization has expanded the options for building brand strategies through social media, the internet, and in conventional approaches. Amidst inc... |
cena:
344,56 |
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Competitive Branding Strategies: Managing Performance in Emerging Markets
ISBN: 9783030249328 / Angielski / Twarda / 2019 / 288 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. |
cena:
486,44 |
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Virtual Engagement: Managing Seamless Marketing with Technology
ISBN: 9781637428580 / Angielski / Miękka / 2025 / 218 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. |
cena:
134,10 |
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Managing Social Media and Consumerism: The Grapevine Effect in Competitive Markets
ISBN: 9781349448401 / Angielski / Miękka / 2013 / 259 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. Categorically reviews the theories of communication, best practices in social media and previous research, and analyzes the corporate involvement towards strategic and tactical stewardship in serving customer-centric business requirements.
Categorically reviews the theories of communication, best practices in social media and previous research, and analyzes the corporate involvement towa...
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cena:
405,36 |
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Transgenerational Marketing: Evolution, Expansion, and Experience
ISBN: 9783030339289 / Angielski / Miękka / 2020 / 298 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. |
cena:
608,07 |
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Architecting Enterprise: Managing Innovation, Technology, and Global Competitiveness
ISBN: 9781137366771 / Angielski / Twarda / 2014 / 318 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. The discussion in this book provides an introduction to the concept of entrepreneurship and entrepreneurial business management. The author covers many elements of the entrepreneurial management discipline including choosing a business, organizing, financing, marketing, developing an offering that the market will value, and growing a business.
The discussion in this book provides an introduction to the concept of entrepreneurship and entrepreneurial business management. The author covers man...
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cena:
202,66 |
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Business Governance and Society: Analyzing Shifts, Conflicts, and Challenges
ISBN: 9783030068844 / Angielski / Miękka / 2018 / 446 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. |
cena:
405,36 |
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Crowd-Based Business Models: Using Collective Intelligence for Market Competitiveness
ISBN: 9783030770853 / Angielski / Miękka / 2022 Termin realizacji zamówienia: ok. 16-18 dni roboczych. This book distinctively presents nine thematic discussions with real examples of small and large companies across the geographic destinations. Among many points of interest crowdsourcing, crowdfunding, decision-processes, technology, leadership, consumer behavior, crowd-based services designing, future perspectives in the context of crowd-based business modelling, and collective intelligence are central to the discussions in the book. This book argues that crowd is the pivot of marketing. It fills the knowledge gap in people-led enterprises by integrating the customer ideation... This book distinctively presents nine thematic discussions with real examples of small and large companies across the geographic destinations. Amon... |
cena:
608,07 |
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Qualitative Marketing Research: Understanding How Behavioral Complexities Drive Marketing Strategies
ISBN: 9781949991017 / Angielski / Miękka / 2019 / 198 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. |
cena:
103,44 |
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Agile Marketing Strategies
ISBN: 9783031042140 / Angielski / Miękka / 2023 Termin realizacji zamówienia: ok. 16-18 dni roboczych. This book discusses the analysis of consumer behavior as a fundamental tool to build agility in business models and strategies. Exploring recent scientific developments in neurobehavioral research, this book argues that the development of agile marketing strategies requires an examination of neurobehavioral experiences in visual merchandising, shopping, and consumption, and an understanding cognitive synchronization with emotions, such as eye movements, gestures, verbal manifestation, and encoding behavior among consumers. The author discusses possible...
This book discusses the analysis of consumer behavior as a fundamental tool to build agility in business models and strategies. Exploring recent ...
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cena:
567,53 |
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Rebuilding Entrepreneurship at the Grassroots
ISBN: 9783031432729 / Angielski / Miękka / 2025 Termin realizacji zamówienia: ok. 16-18 dni roboczych. This book analyzes the impact of entrepreneurship, technology, and innovation on meeting chronic and recurring social challenges, such as poverty, gender inequality, sustainability and climate change, income disparity, social healthcare, community housing and homelessness, and the drive to cleaner food and water supplies. It discusses inclusive entrepreneurial strategies to meet the above social challenges through transformational leadership in the developing economies. With case studies from Southeast Asia, Africa, and Latin America, the chapters highlight the success and failure... This book analyzes the impact of entrepreneurship, technology, and innovation on meeting chronic and recurring social challenges, such as poverty, ... |
cena:
648,61 |
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Entrepreneurship and Regional Development: Analyzing Growth Models in Emerging Markets
ISBN: 9783030455200 / Angielski / Twarda / 2020 / 404 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. |
cena:
526,98 |
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Product Strategy & Six Sigma: Challenges, Convergence & Competence
ISBN: 9781617616044 / Angielski / Twarda / 2011 / 242 str. Termin realizacji zamówienia: ok. 30 dni roboczych. Determining product strategies for entering new international markets is a complex process. Many firms take this task easy and move with a narrow vision. Often such myopic management strategies drive firms far short of their goals. This book presents theoretical issues and applied strategies on product management.
Determining product strategies for entering new international markets is a complex process. Many firms take this task easy and move with a narrow visi...
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cena:
1071,42 |
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Mexico as Global Window: Anthology of International Trade Relations
ISBN: 9781611226461 / Angielski / Twarda / 2011 / 184 str. Termin realizacji zamówienia: ok. 30 dni roboczych. Several emerging market economies have experienced large and persistent trade deficits following the liberalisation reforms of the late 80s and early 90s. The Argentine experience has endorsed the extent to which trade imbalances in the 1990s resulted from income and relative price movements were associated with structural changes from shifts in foreign trade elasticity during the reforms period. One of the studies on Latin American trade issues emphasises that openness involves more than just trade liberalisation. The increasing importance of international capital flows and especially...
Several emerging market economies have experienced large and persistent trade deficits following the liberalisation reforms of the late 80s and early ...
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cena:
602,86 |
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Sales Dynamics: Thinking Outside the Box
ISBN: 9781617287763 / Angielski / Twarda / 2011 / 328 str. Termin realizacji zamówienia: ok. 30 dni roboczych. In a competitive marketplace, selling is performed using scientific methods of product presentation. This title examines sales dynamics and how the new generation sales management strategies need to be focused not only on enhancing the volume of sales, but also serve customers for generating long-term customer loyalty.
In a competitive marketplace, selling is performed using scientific methods of product presentation. This title examines sales dynamics and how the ne...
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cena:
1242,15 |