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This works makes an analysis of the production and marketing practices and the plight of the cardamom growers in respect of small cardamom in Western Ghats of South India from three states viz., Kerala, Karnataka and Tamlnadu. The work, based on a field survey, has unearthed several facts and as such it provides a clear understanding on the production and marketing practices of small cardamom growers in Western Ghats of South India. The study offers workable suggestive measures which have policy implication at farmers, support agencies, trade union and government levels. This study is useful...

Digital marketing is proven to be powerful in terms of raising awareness and mobilizing campaigns on a variety of issues. It allows any individual to share content and opinions to a global audience immediately. SME'S's business efficiency activists have been quick to acknowledge the importance in recent times. It has more specifically demonstrated its potential for drawing attention to SME'S's empowerment in facilitating their access to technology which directly impacts their development and enables their voice to reach out globally. The findings of the Research study most of the respondents...