Opportunities and Challenges in Digital Marketing for SMEs

ISBN-13: 9786208440541 / Angielski / Miękka / 2025 / 108 str.

K. Gunaseela Prabhu; B. Baskar

Opis

Digital marketing is proven to be powerful in terms of raising awareness and mobilizing campaigns on a variety of issues. It allows any individual to share content and opinions to a global audience immediately. SME'S's business efficiency activists have been quick to acknowledge the importance in recent times. It has more specifically demonstrated its potential for drawing attention to SME'S's empowerment in facilitating their access to technology which directly impacts their development and enables their voice to reach out globally. The findings of the Research study most of the respondents agree towards digital marketing helping in learning towards convenience of using digital marketing.The study concludes that digital marketing has a greater effect on overall impact on SME'S behaviour based on awareness on relationship marketing. The digital marketing sites gives various information's that are helpful in the growth of SME'S.