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This textbook provides students with an essential introduction to the theoretical underpinnings and practicalities of managing the marketing of events.

In order to market events effectively, it is vital to consider marketing of events from the organiser s perspective and to link it to that of the consumers attending events. As such, this is the first book on the topic which reflects the unique characteristics of marketing in the Events industry by exploring both sides of the marketing coin the supply and the demand in the specific context of events. The book takes the reader from...

A threat lurks on the dawn's horizon. An unlikely band of would-be heroes considers making a stand, while the town at large retreats. The scenario turns on its head when an offbeat halfling and a mysterious beastlike man find themselves inadvertently invo

The Changemaker Handbook is designed for University of Northampton staff and students to explore social entrepreneurship in action