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Over the last two decades a new type of hit song has emerged, one that is almost inescapably catchy. Pop songs have always had a "hook," but today's songs bristle with them: a hook every seven seconds is the rule. Painstakingly crafted to tweak the brain's delight in melody, rhythm, and repetition, these songs are highly processed products. Like snack-food engineers, modern songwriters have discovered the musical "bliss point." And just like junk food, the bliss point leaves you wanting more.

In The Song Machine, longtime New Yorker staff writer John Seabrook tells...

In the old days, highbrow was elite and unique and lowbrow was commercial and mass-produced. Those distinctions have been eradicated by a new cultural landscape where "good" means popular, where artists show their work at K-Mart, Titantic becomes a bestselling classical album, and Roseanne Barr guest edits The New Yorker in short, a culture of Nobrow. Combining social commentary, memoir, and...

Flash of Genius And Other True Stories of Invention by John Seabrook, staff writer for The New Yorker, is a collection of true stories about where great ideas come from, and is the basis for the Major Motion Picture starring Greg Kinnear releasing October 2008.

"John Seabrook is one of America's finest non-fiction writers....Fascinating, entertaining, beautifully written and often poignant..."--Eric Schlosser, author of Fast Food Nation

Where Do Great Ideas Come From?

In Flash of Genius, John Seabrook explores the moment when inspiration...

Over the last two decades a new type of hit song has emerged, one that is almost inescapably catchy. Pop songs have always had a "hook," but today's songs bristle with them: a hook every seven seconds is the rule. Painstakingly crafted to tweak the brain's delight in melody, rhythm, and repetition, these songs are highly processed products. Like snack-food engineers, modern songwriters have discovered the musical "bliss point." And just like junk food, the bliss point leaves you wanting more.

In The Song Machine, longtime New Yorker staff writer John Seabrook tells...