wyszukanych pozycji: 7
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Readings in Modern Marketing
ISBN: 9789629962791 / Angielski / Miękka / 2007 / 756 str. Termin realizacji zamówienia: ok. 30 dni roboczych. Readings in Modern Marketing is a collection of Professor Quelch's highly-praised scholarly articles previously published in leading business journals. Topics covered include marketing and business strategy, managing product lines, pricing, managing the point of sales, global marketing, building global brands, marketing and the new technologies, marketing and society, and so forth. Readings in Modern Marketing offers important theories as well as practical, insightful tactics. It is an indispensable source of reference.
Readings in Modern Marketing is a collection of Professor Quelch's highly-praised scholarly articles previously published in leading business j...
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cena:
203,23 zł |
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Building a Culture of Health: A New Imperative for Business
ISBN: 9783319437224 / Angielski / Miękka / 2016 / 174 str. Termin realizacji zamówienia: ok. 20 dni roboczych. This ambitious volume sets out to understand how every company impacts public health and introduces a robust model, rooted in organizational and scientific knowledge, for companies committed to making positive contributions to health and wellness. Focusing on four interconnected areas of corporate impact, it not only discusses the business imperative of promoting a healthier society and improved living conditions worldwide, but also provides guidelines for measuring a company s population health footprint. Examples, statistics and visuals showcase emerging corporate involvement in public... This ambitious volume sets out to understand how every company impacts public health and introduces a robust model, rooted in organizational and sc... |
cena:
249,42 zł |
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The Global Market: Developing a Strategy to Manage Across Borders
ISBN: 9780787968571 / Angielski / Twarda / 2004 / 432 str. Termin realizacji zamówienia: ok. 18-20 dni roboczych. The twin forces of ideological change and the technology revolution make globalization the single most important issue facing executives today. But many companies who have developed a presence in the global market now face the challenges inherent in creating a multinational presence with the demands of the -unglobal consumer- who does not have a -one size fits all- need. Here, HBS Professors John Quelch and Deshpande bring together 13 Harvard Business School professors to discuss these and other problems and benefits encountered by executives in global markets. Topics to be discussed include:...
The twin forces of ideological change and the technology revolution make globalization the single most important issue facing executives today. But ma...
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cena:
254,36 zł |
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Consumers, Corporations, and Public Health: A Case-Based Approach to Sustainable Business
ISBN: 9780190235123 / Angielski / Miękka / 2016 / 392 str. Termin realizacji zamówienia: ok. 30 dni roboczych. The public health footprint associated with corporate behavior has come under increased scrutiny in the last decade, with an increased expectation that private profit not come at the expense of consumer welfare. Consumers, Corporations, and Public Health assembles 17 case studies at the intersection of business and public health to illustrate how each side can inform and benefit the other. Through contemporary examples from a variety of industries and geographies, this collection provides students with an appreciation for the importance of consumer empowerment and consumer...
The public health footprint associated with corporate behavior has come under increased scrutiny in the last decade, with an increased expectation tha...
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cena:
300,29 zł |
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Compassionate Management of Mental Health in the Modern Workplace
ISBN: 9783030100711 / Angielski / Miękka / 2019 / 215 str. Termin realizacji zamówienia: ok. 20 dni roboczych. |
cena:
218,72 zł |
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Compassionate Management of Mental Health in the Modern Workplace
ISBN: 9783319715407 / Angielski / Twarda / 2018 / 215 str. Termin realizacji zamówienia: ok. 20 dni roboczych. |
cena:
306,98 zł |
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Choice Matters: How Healthcare Consumers Make Decisions (and Why Clinicians and Managers Should Care)
ISBN: 9780190886134 / Angielski / Miękka / 2018 / 264 str. Termin realizacji zamówienia: ok. 30 dni roboczych. |
cena:
242,40 zł |