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A FRESH, FUNNY, UP-CLOSE LOOK AT HOW SOUTH KOREA REMADE ITSELF AS THE WORLD'S POP CULTURE POWERHOUSE OF THE TWENTY-FIRST CENTURY

By now, everyone in the world knows the song "Gangnam Style" and Psy, an instantly recognizable star. But the song's international popularity is no passing fad. "Gangnam Style" is only one tool in South Korea's extraordinarily elaborate and effective strategy to become a major world superpower by first becoming the world's number one pop culture exporter.

As a child, Euny Hong moved from America to the Gangnam neighbourhood in Seoul. She was a witness...

This is the first collection of translations of Chinese film theory to be published in English. By using translations rather than summaries, as other works have done, "Chinese Film Theory" provides readers with an introduction to the issues current in China's film circles. It includes eighteen chapters written by a broad range of writers--from well established scholars to young people at the beginning of their involvement in film in China. This collection indicates a trend away from the study of external qualities of film and toward a study of the film itself.

The volume has been...

The Politicisation of Sport in Modern China: Communist and Champions is the first book in English which examines in chronological order key issues in sport in the People's Republic of China from 1949 to 2012 in the context of Chinese history, politics and society.

It explores the complexity of Chinese sport including the sovietisation of Chinese sports policy and practice; the emergence of the ‘two Chinas’ issue; the Cold War, the Cultural Revolution, sports diplomacy and sports militarism; China’s turbulent journey of participation in the Asian Games and in the...

Driven by the need to achieve superior control performances for robots with hyper degrees of freedom, the virtual decomposition control approach is thoroughly presented in this book. This approach uses subsystem (such as links and joints of a complex robot) dynamics to conduct control design, while guaranteeing the stability and convergence of the entire complex robot without compromising the rigorousness of the system analysis. The central concept of this approach is the definition of the virtual stability. The stability of the entire complex robot is mathematically equivalent to the...

This book focuses on water content estimation and control of the PEM fuel cell stack and the individual cell in vehicle. Firstly, the mathematical connection between polarization curve and equivalent circuit model proves importance of MEA and its feasibility to study water content. Optimizing structure of MEA realizes the internal water content recirculation of a fuel cell and improves its performance under middle or lower current density. The influence of water content on performance of MEA is quantified, and variation of equivalent circuit model is an excellent indicator of water...

This book contains the most comprehensive reviews on the latest development of switchgrass research including the agronomy of the plant, the use of endophytes and mycorrhizae for biomass production, genetics and breeding of bioenergy related traits, molecular genetics and molecular breeding, genomics, transgenics, processing, bioconversion, biosystem and chemical engineering, biomass production modeling, economics of switchgrass feedstock production etc. The book will be of interest and great value to the switchgrass research communities in both academia and industry and a handbook for...

The International Association of Protective Structures (IAPS) was launched on 1 October 2010 in Manchester, UK during the first International Conference of Protective Structures. The primary purpose of IAPS is to bring researchers and engineers working in the area of protective structures together, and to promote research and development work for better life and structure protection against shock and impact loads. More information can be found at http: //www.protectivestructures.org/contact.html.

Advances in Protective Structures Research is the first...

While most studies on Korean nationalism centre on textual analysis, Aesthetic Constructions of Korean Nationalism offers a different approach. It looks at expositions, museums and the urban built environment at particular moments in both colonial and postcolonial eras and analyses their discursive relations in the construction of Korean nationalism. By linking concepts of visual spectacle, urban space and governmentality, this book explores how such notions made the nation imaginable to the public in both the past and the present; how they represented a new modality of seeing for...