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Engineers, architects and contractors seeking to expand their involvement in the green buildings market need a firm grounding in the marketing strategies and tactics which are being used most successfully in this specialized and growing field. This book is intended to serve as an effective tool for professional green building enthusiasts and advocates in presenting green design features, sustainable strategies and new products to the potential green building client. The author addresses key questions such as: How is green building marketing different from other types of professional service...

Upgrade the Energy and Environmental Performance of Existing Buildings

This GreenSource guide explains how to transform existing buildings into more energy-efficient, resource-conserving green buildings. The book provides a clear process that guides you, step-by-step, through each phase of moving building operations and maintenance toward the goal of a green-certified building.

Greening Existing Buildings features proven technologies and operating methods, and shows building owners and facility managers how to green buildings in a cost-effective way. This practical...

The "green building revolution" is a worldwide movement for energy-efficient, environmentally aware architecture and design. Europe has been in the forefront of green building technology, and Green Building Trends: Europe provides an indispensable overview of these cutting edge ideas and applications.

In order to write this book, well-known U.S. green building expert Jerry Yudelson interviewed a number of Europe's leading architects and engineers and visited many exemplary projects. With the help of copious photographs and illustrations, Yudelson describes some of the leading...

The "green building revolution'' is happening right now. This book is its chronicle and its manifesto. Written by industry insider Jerry Yudelson, The Green Building Revolution introduces readers to the basics of green building and to the projects and people that are advancing this movement. With interviews and case studies, it does more than simply report on the revolution; it shows readers why and how to start thinking about designing, building, and operating high performance, environmentally aware (LEED-certified) buildings on conventional budgets.

Evolving quietly for more than a...

The World's Greenest Buildings tackles an audacious task. Among the thousands of green buildings out there, which are the best, and how do we know?

Authors Jerry Yudelson and Ulf Meyer examined hundreds of the highest-rated large green buildings from around the world and asked their owners to supply one simple thing: actual performance data, to demonstrate their claims to sustainable operations.

This pivotal book presents:

• an overview of the rating systems and shows "best in class" building performance in North America,...

Sustainable Retail Development, addresses the emerging issue of green retail buildings and retail development that will grow significantly in importance over the next half-decade, a trend seen throughout the developed world. This volume is a practical and comprehensive guide to greening retail real estate, including green building and marketing strategies, corporate sustainability programs and features a 10-point "action program" for greening any retail real estate portfolio.

Sustainable Retail Development, should be essential reading for professionals in design, construction and...