Marketing Green Building Services

ISBN-13: 9781138471412 / Angielski / Twarda / 2017 / 312 str.

Jerry Yudelson

Opis

Presents information to assist executives and partners in design and construction firms in crafting competitive strategies that build on their firm' strengths, while shoring up their weaknesses. Since most design and construction firms specialize in particular market sectors, this book examines the important market segments for green buildings.

Spis treści

Part 1 The Green Building Market; Chapter 1 What is a Green building?; Chapter 2 Today’s Green Building Market; Chapter 3 The Business Case for Green Buildings; Chapter 4 Costs of Green Buildings; Chapter 5 Vertical Markets for Green Buildings; Chapter 6 Specialty Markets for Sustainable Design; Chapter 7 Green Building Technologies; Chapter 8 Experiences of Green Building Marketing; Part 2 Marketing Sustainable Design Services; Chapter 9 Contemporary Marketing Theory and Practice; Chapter 10 Sustainable Design Marketing Tactics; Chapter 11 Challenges to the Firm Posed by Green Marketing Dynamics; Part 3 The Future of Green Building Marketing; Chapter 12 Seven Keys to Sustainable Design Marketing; Chapter 13 The Future of Green Buildings;

O autorze

Jerry Yudelson