Engineers, architects and contractors seeking to expand their involvement in the green buildings market need a firm grounding in the marketing strategies and tactics which are being used most successfully in this specialized and growing field. This book is intended to serve as an effective tool for professional green building enthusiasts and advocates in presenting green design features, sustainable strategies and new products to the potential green building client. The author addresses key questions such as: How is green building marketing different from other types of professional service...

Upgrade the Energy and Environmental Performance of Existing Buildings

This GreenSource guide explains how to transform existing buildings into more energy-efficient, resource-conserving green buildings. The book provides a clear process that guides you, step-by-step, through each phase of moving building operations and maintenance toward the goal of a green-certified building.

Greening Existing Buildings features proven technologies and operating methods, and shows building owners and facility managers how to green buildings in a cost-effective way. This practical...

Sustainable Retail Development, addresses the emerging issue of green retail buildings and retail development that will grow significantly in importance over the next half-decade, a trend seen throughout the developed world. This volume is a practical and comprehensive guide to greening retail real estate, including green building and marketing strategies, corporate sustainability programs and features a 10-point "action program" for greening any retail real estate portfolio.

Sustainable Retail Development, should be essential reading for professionals in design, construction and...