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The authors point out the entire business orientated automotive value chain. With regard to the finance perspective these elements of the value chain are scrutinized chapter by chapter. Current trends in new mobility concepts, cross-industry strategic alliances as well as requirements for product launch, especially in the BRIC countries, are highlighted. The book provides the link between science and business practice in the automotive industry. It can be used as a textbook. Many practitioners might also use it as a guideline in the field of automotive management.

The authors point out the entire business orientated automotive value chain. With regard to the finance perspective these elements of the value chain are scrutinized chapter by chapter. Current trends in new mobility concepts, cross-industry strategic alliances as well as requirements for product launch, especially in the BRIC countries, are highlighted. The book provides the link between science and business practice in the automotive industry.

DDie Autoren zeigen die gesamte betriebswirtschaftliche automobile Wertschopfungskette auf und analysieren alle Elemente dieser Wertschopfungs-kette kapitelweise unter dem Blickwinkel finanzwirtschaftlicher Spezifika. Aktuelle Trends im Bereich neuer Mobilitatskonzepte, industrieubergreifender strategischer Allianzen sowie Anforderungen an die Produkteinfuhrung insbesondere in den BRIC-Staaten werden als wesentliche Themen innerhalb der globalen Automobilindustrie beleuchtet. Der Band stellt die Verbindung zwischen Wissenschaft und Praxis im Automobilsektor her und kann als Lehrbuch mit...