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The social media marketing bible for the financial industry

The Socially Savvy Advisor: Compliant Social Media for the Financial Industry is the complete guide to creating an effective social media strategy without breaking the big rules. Written by an industry specialist Jennifer Openshaw, alongside Stuart Fross, Fidelity International's former general counsel, and Amy McIlwain, president of Financial Social Media, this book merges marketing basics with FINRA and SEC guidelines to help readers create an effective social media campaign specifically for the finance and...

When it comes to making a change in our lives, there is nothing more frightening than taking a financial risk--starting your own business, investing money, or making a career change.

Not anymore.

Now you can achieve your financial dreams without having to go it alone. By showing you how to stay in your comfort zone, nationally recognized financial expert Jennifer Openshaw eliminates the roadblocks between you and your financial rewards. This book will help you make the change you've always thought about but were too afraid to try.

With Jennifer's straightforward,...