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This book is intended as an easy-to-read theoretical discussion of the development of consumer behavior patterns from age zero to one-hundred months-the time period during which people become bona fide consumers according to the author's consumer behavior research. Virtually all research among children as consumers is based on socialization theory rather than developmental theories. Thus, the focus is always on children's consumer behavior and the agents from which they learn it. Thus, they are considered as ongoing consumers. This book on the other hand, looks at how children develop as...

Marketing to children is a multi-billion dollar industry. McNeal provides guidelines for tapping into this vast market, and with interviews, observations and analyses, shows the secrets of marketing and selling to children. He discusses children's buying habits and economic motivations, and how children can be succesfully influenced by marketing strategies. He also looks at the future of the children's marketplace, examining the concerns of consumer advocates, regulators, and parents, and what they mean for marketers.

Explores a dozen unique examples of side-by-side burials over the course of US History. In each story, the authors begin by describing each of the protagonists' final chapters, before spooling out the tales and significance of their actual journeys to such interwoven endpoints.

This is an urban tale of love, sex and survival. James, a light skinned brother from Gary, IN meet and falls in love with Phyllis, a beautiful sweet young thing from Chicago. Although their love was pure, it was not enough to endure the pain, jealously, and domestic violence that came into their lives. One reader describes Baby James as a novel that makes you tingle; it sizzles and leaves you wanting more..