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In this new generation, media contributed in constructing people's identity. Different messages from the media would affect how we conceive ourselves. At the same time, the rising status of female gives opportunities for the market to explore a new pool of targets. In Hong Kong, it is a media-structured environment with different televised messages around us and how can these messages affect what we think, especially regarding females?This book is organised into two main sections. It aims to discuss how tween girls and teen girls in Hong Kong are being influenced by the images and celebrities...

Explores relevant social issues related to various Chinese medicine treatments, including acupuncture and medicinal oils, as well as insight into practitioner licensing and public perception.

Social inclusion is a key outcome measure for health intervention and social services initiatives. However, there is currently no universal global measure of social inclusion with proven validity and reliability. This prevents accurate cross-cultural comparisons of the impact of social services and policy changes. To fill this void, the authors describe the theory and development of the Social and Community Opportunities Prole (SCOPE) developed in the United Kingdom as a measure of social inclusion. The SCOPE has since been translated and applied in Hong Kong, Poland, and Brazil with proven...

This book is about children and advertising in China, the country with the largest children population in the world. As China rapidly becomes a market-driven economy, and it's one-child-per-family policy spreads throughout society and repositions children as focal points of family life, effective marketing to children and their parents demands good information about them.

This book provides answers to the following questions:

What are the characteristics of the children market in China and what are the ways to reach Chinese children?

How do Chinese children's understanding of...