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"The Popcorn Hoax - The lie that convinced the world we are being brainwashed" investigates the origin of the myth of subliminal advertising. In 1957, market researcher James Vicary claimed he had flashed the words "Eat Popcorn" and "Drink Coca-Cola" for 1/3000th of a second during a movie, causing sales to skyrocket. The public was terrified, and the CIA became interested.Marketing historian James Frame reveals the truth Vicary admitted years later: He made the whole thing up. He never had the technology, and the data was fake. He fabricated the study to save his failing consulting firm....

Soldiers have often been good story tellers. The personal recollections of fellow soldiers are an important source of developing a feel for the art of battle command. Stories are a primary means of transmitting the tribal wisdom of the profession of arms. This book contains stories from filed and general officers commanding in training exercises, most form rotations at the National Training Center. In their stories, they describe their thoughts, their actions, their successes and especially their mistakes. U.S. Army Research Institute.

The U.S. Army Research Institute (ARI) Research Unit at Fort Leavenworth and the School for Command Preparation (SCP) of the Command and General Staff College have a long history of mutual support which dates back to the inception of the Tactical Commanders Development Course (TCDC) in 1988. Since then, ARI has periodically conducted interviews and surveys of numerous SCP graduates in a continuing effort to maintain the high quality of TCDC and more recently to support the development of the Battle Commanders Development Course (BCDC). One finding that has consistently emerged from these...