The Popcorn Hoax

ISBN-13: 9783565203543 / Angielski / Miękka / 100 str.

James Frame

Opis

"The Popcorn Hoax - The lie that convinced the world we are being brainwashed" investigates the origin of the myth of subliminal advertising. In 1957, market researcher James Vicary claimed he had flashed the words "Eat Popcorn" and "Drink Coca-Cola" for 1/3000th of a second during a movie, causing sales to skyrocket. The public was terrified, and the CIA became interested.Marketing historian James Frame reveals the truth Vicary admitted years later: He made the whole thing up. He never had the technology, and the data was fake. He fabricated the study to save his failing consulting firm. Yet, the idea of subliminal control was so powerful that it was banned by governments and remains a staple of pop culture fear."The Popcorn Hoax" teaches us about the power of a good story over bad science. It explains why we are so eager to believe that our buying decisions are controlled by secret forces rather than our own desires.

The story of the fake experiment that convinced the world that advertisers could control our minds with invisible messages.