wyszukanych pozycji: 26
The 4 A's of Marketing: Creating Value for Customer, Company and Society
ISBN: 9780415898348 / Angielski / Twarda / 2011 / 210 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. The authors present a powerful and tested approach that helps managers see a business s every action through the eyes of its customers. This approach is organized around the values that matter most to customers: Acceptability, Affordability, Accessibility and Awareness. Taken together, these attributes are called the "4A s." The 4A framework derives from a customer-value perspective based on the four distinct roles that customers play in the market: seekers, selectors, payers and users. For a marketing campaign to succeed, it must achieve high marks on all four A s, using a blend of... The authors present a powerful and tested approach that helps managers see a business s every action through the eyes of its customers. This approa... |
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565,09 zł |
Clients for Life: Evolving from an Expert-For-Hire to an Extraordinary Adviser
ISBN: 9780684870304 / Angielski / Miękka / 2002 / 272 str. Termin realizacji zamówienia: ok. 13-18 dni roboczych. An Innovative Blueprint for Enduring Client Relationships
More than 15 million people in this country earn their livings by serving clients, and their numbers are growing every day. Unfortunately, far too few develop the skills and strategies needed to rise to the top in a world where clients have almost unlimited access to information and expertise. Supported by more than one hundred case studies and wisdom gleaned from interviews with dozens of leading CEOs and prominent business advisors, Clients for Life identifies what clients really want and lays out the core... An Innovative Blueprint for Enduring Client Relationships
More than 15 million people in this country earn their livings by serving client... |
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72,72 zł |
The Rule of Three: Surviving and Thriving in Competitive Markets
ISBN: 9781439172933 / Angielski / Miękka / 2009 / 288 str. Termin realizacji zamówienia: ok. 13-18 dni roboczych. Name any industry and more likely than not you will find that the three strongest, most efficient companies control 70 to 90 percent of the market. Here are just a few examples:
Name any industry and more likely than not you will find that the three strongest, most efficient companies control 70 to 90 percent of the market. He...
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80,65 zł |
Does Marketing Need Reform?: Fresh Perspectives on the Future: Fresh Perspectives on the Future
ISBN: 9780765616982 / Angielski / Twarda / 2006 / 360 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. Many marketers fear that the field's time-worn principles are losing touch with today's realities. "Does Marketing Need Reform?" collects the insights of a select group of leading marketing thinkers and practitioners who are committed to restoring marketing's timeless values. The book sets the agenda for a new generation of marketing principles. As the editors note in their introduction; "Marketing is a powerful force backed up by huge resources. It must be entrusted only to those with the wisdom to use it well." The contributors seek to understand and explain how and why marketing has veered...
Many marketers fear that the field's time-worn principles are losing touch with today's realities. "Does Marketing Need Reform?" collects the insights...
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1078,80 zł |
Genes, Climate, and Consumption Culture: Connecting the Dots
ISBN: 9781787434127 / Angielski / Miękka / 2017 / 272 str. Termin realizacji zamówienia: ok. 18-20 dni roboczych. Drawing from decades of research, Genes,Climate, and Consumption Culture: Connecting the Dots demonstrates howclimate dictates culture and consumption.
Drawing from decades of research, Genes,Climate, and Consumption Culture: Connecting the Dots demonstrates howclimate dictates culture and consumption...
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221,66 zł |
The 4 A's of Marketing: Creating Value for Customer, Company and Society
ISBN: 9780415898355 / Angielski / Miękka / 2011 / 210 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. The authors present a powerful and tested approach that helps managers see a business's every action through the eyes of its customers. This approach is organized around the values that matter most to customers: Acceptability, Affordability, Accessibility and Awareness. Taken together, these attributes are called the "4A's." The 4A framework derives from a customer-value perspective based on the four distinct roles that customers play in the market: seekers, selectors, payers and users. For a marketing campaign to succeed, it must achieve high marks on all four A's, using a blend of... The authors present a powerful and tested approach that helps managers see a business's every action through the eyes of its customers. This approa... |
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cena:
282,49 zł |
Does Marketing Need Reform?: Fresh Perspectives on the Future: Fresh Perspectives on the Future
ISBN: 9780765616999 / Angielski / Miękka / 2006 / 360 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. Many marketers fear that the field's time-worn principles are losing touch with today's realities. "Does Marketing Need Reform?" collects the insights of a select group of leading marketing thinkers and practitioners who are committed to restoring marketing's timeless values. The book sets the agenda for a new generation of marketing principles. As the editors note in their introduction; "Marketing is a powerful force backed up by huge resources. It must be entrusted only to those with the wisdom to use it well." The contributors seek to understand and explain how and why marketing has veered...
Many marketers fear that the field's time-worn principles are losing touch with today's realities. "Does Marketing Need Reform?" collects the insights...
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cena:
277,36 zł |
Chindia Rising: Implications for Global Competitiveness
ISBN: 9781450798020 / Angielski / Miękka / 2011 / 252 str. Termin realizacji zamówienia: ok. 13-18 dni roboczych. In Chindia Rising, Dr. Jagdish Sheth introduces the concept of Chindia, which captures the re-emergence of the two Himalayan demographic neighbors as economic powers. This thoroughly researched and detailed work analyzes the impact of these nations re-emergence on global economies, both advanced and emerging. The primary topics of discussion are: -The enormous business implications of the rising economies of China and India on other nations, particularly in the United States, Africa, the Caribbean, Latin America and Southeast Asia; -Major obstacles inhibiting the rise of Chindia, including...
In Chindia Rising, Dr. Jagdish Sheth introduces the concept of Chindia, which captures the re-emergence of the two Himalayan demographic neighbors as ...
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cena:
107,48 zł |
Marketing Theory: Evolution and Evaluation
ISBN: 9780471635277 / Angielski / Miękka / 1991 / 256 str. Termin realizacji zamówienia: ok. 18-20 dni roboczych. The evolution of marketing theories and the rationales behind them are chronicled in this thought-provoking book. The authors present a typology for the twelve schools of marketing thought, and describe a comprehensive metatheory framework based on six basic criteria. They also develop a list of concepts and axioms useful in generating a practical theory of marketing. References are extensive, and include many early, seldom-cited works.
The evolution of marketing theories and the rationales behind them are chronicled in this thought-provoking book. The authors present a typology for t...
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cena:
973,08 zł |
Research in Marketing, Volume 1
ISBN: 9780892320417 / Angielski / Twarda / 1979 / 330 str. Termin realizacji zamówienia: ok. 18-20 dni roboczych. A work on the subject of research in marketing.
A work on the subject of research in marketing.
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464,99 zł |
The Sustainability Edge: How to Drive Top-Line Growth with Triple-Bottom-Line Thinking
ISBN: 9781442650688 / Angielski / Twarda / 2016 / 264 str. Termin realizacji zamówienia: ok. 18-20 dni roboczych. Business leaders need to embrace sustainability in order to ensure the lasting success of their organizations. Co-authors Suhas Apte and Jagdish Sheth bring their expertise from practice and from academic to illustrate how business leaders can embed sustainability in a truly holistic and transformative way. Through an examination of such companies as Walmart, AT&T, IKEA and the Tata Group, Apte and Sheth have developed a proven and actionable framework rooted in the real world success of these companies. The case studies reveal how business leaders proactively engage, energize and... Business leaders need to embrace sustainability in order to ensure the lasting success of their organizations. Co-authors Suhas Apte and Jagdish Sh... |
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156,77 zł |
Strategic Perspective on the Marketing of Information Technologies
ISBN: 9781559383875 / Angielski / Twarda / 1994 / 300 str. Termin realizacji zamówienia: ok. 13-18 dni roboczych. Focuses on studies in the field of strategy in the marketing of information technologies. This book contains topics that include the strategic importance of information technology and the strategic implications of structural analysis in a telecommunication market.
Focuses on studies in the field of strategy in the marketing of information technologies. This book contains topics that include the strategic importa...
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790,29 zł |
Handbook of Relationship Marketing
ISBN: 9780761918103 / Angielski / Twarda / 1999 / 680 str. Termin realizacji zamówienia: ok. 22 dni roboczych. As businesses increasingly stress the importance of cooperation and collaboration with suppliers and customers, relationship marketing is emerging as the 'core' of all marketing activity. In recent years, there has been an explosive growth in business and academic interest in relationship marketing, yet no comprehensive book has been available to present key concepts, theories, and applications. The editors of this volume have assembled an authoritative and global cast of chapter contributors and crafted a volume that will become the seminal, founding work in this growing field. Their...
As businesses increasingly stress the importance of cooperation and collaboration with suppliers and customers, relationship marketing is emerging as ...
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cena:
796,26 zł |
India's Road to Transformation: Why Leadership Matters
ISBN: 9781636512273 / Angielski Termin realizacji zamówienia: ok. 13-18 dni roboczych. |
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177,83 zł |
Research in marketing
ISBN: 9780762302840 / Angielski / Twarda / 1997 / 266 str. Termin realizacji zamówienia: ok. 13-18 dni roboczych. This is the 13th volume in the series on "Research in Marketing."
This is the 13th volume in the series on "Research in Marketing."
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811,80 zł |
India's Road to Transformation: Why Leadership Matters
ISBN: 9781636512280 / Angielski Termin realizacji zamówienia: ok. 13-18 dni roboczych. |
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262,72 zł |
Purpose-Driven Pricing: Leveraging the Power of Pricing for Profit and Societal Good
ISBN: 9781032658940 / Angielski Termin realizacji zamówienia: ok. 16-18 dni roboczych. |
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cena:
154,07 zł |
The Global Rule of Three: Competing with Conscious Strategy
ISBN: 9783030730833 / Angielski / Twarda / 2021 / 289 str. Termin realizacji zamówienia: ok. 20 dni roboczych. |
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cena:
192,30 zł |
A Theory of Political Choice Behavior
ISBN: 9780275921873 / Angielski / Twarda / 1987 / 199 str. Termin realizacji zamówienia: ok. 30 dni roboczych. The first book to examine voter behavior from both psychological and marketing perspectives, "A Theory of Political Choice Behavior" provides the tools politicians need to understand today's voter. It puts forth a comprehensive theory of voting behavior and empirically tests it on four recent elections; its prediction rate is as high as 95 percent in some cases. Section A examines the need to understand voter behavior and analyzes the traditional methods researchers have used in the past; Section B puts forth the author's new theory; Section C tests that theory; and Section D describes its... The first book to examine voter behavior from both psychological and marketing perspectives, "A Theory of Political Choice Behavior" provides the t... |
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297,41 zł |
The Global Rule of Three: Competing with Conscious Strategy
ISBN: 9783030574727 / Angielski / Miękka / 2020 / 289 str. Termin realizacji zamówienia: ok. 20 dni roboczych. |
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cena:
115,36 zł |