Wyniki wyszukiwania:

• McDonald's, Burger King, and Wendy's
  
• General Mills, Kellogg, and Post
  
• Nike, Adidas, and Reebok
  
• Bank of America, Chase Manhattan, and Banc One
  
• American, United, and Delta
  
• Merck, Johnson & Johnson, and Bristol-Myers Squibb
  

Based on extensive studies of market forces, the distinguished business school strategists and corporate advisers Jagdish Sheth...

The authors present a powerful and tested approach that helps managers see a business's every action through the eyes of its customers. This approach is organized around the values that matter most to customers: Acceptability, Affordability, Accessibility and Awareness. Taken together, these attributes are called the "4A's." The 4A framework derives from a customer-value perspective based on the four distinct roles that customers play in the market: seekers, selectors, payers and users. For a marketing campaign to succeed, it must achieve high marks on all four A's, using a blend of...

The authors present a powerful and tested approach that helps managers see a business s every action through the eyes of its customers. This approach is organized around the values that matter most to customers: Acceptability, Affordability, Accessibility and Awareness. Taken together, these attributes are called the "4A s." The 4A framework derives from a customer-value perspective based on the four distinct roles that customers play in the market: seekers, selectors, payers and users. For a marketing campaign to succeed, it must achieve high marks on all four A s, using a blend of...

Business leaders need to embrace sustainability in order to ensure the lasting success of their organizations. Co-authors Suhas Apte and Jagdish Sheth bring their expertise from practice and from academic to illustrate how business leaders can embed sustainability in a truly holistic and transformative way.

Through an examination of such companies as Walmart, AT&T, IKEA and the Tata Group, Apte and Sheth have developed a proven and actionable framework rooted in the real world success of these companies. The case studies reveal how business leaders proactively engage, energize and...