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wyszukanych pozycji: 43
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Clients for Life: Evolving from an Expert-For-Hire to an Extraordinary Adviser
ISBN: 9780684870304 / Angielski / Miękka / 2002 / 272 str. Termin realizacji zamówienia: ok. 13-18 dni roboczych. An Innovative Blueprint for Enduring Client Relationships
More than 15 million people in this country earn their livings by serving clients, and their numbers are growing every day. Unfortunately, far too few develop the skills and strategies needed to rise to the top in a world where clients have almost unlimited access to information and expertise. Supported by more than one hundred case studies and wisdom gleaned from interviews with dozens of leading CEOs and prominent business advisors, Clients for Life identifies what clients really want and lays out the core... An Innovative Blueprint for Enduring Client Relationships
More than 15 million people in this country earn their livings by serving client... |
cena:
86,06 zł |
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The Rule of Three: Surviving and Thriving in Competitive Markets
ISBN: 9781439172933 / Angielski / Miękka / 2010 / 288 str. Termin realizacji zamówienia: ok. 13-18 dni roboczych. Name any industry and more likely than not you will find that the three strongest, most efficient companies control 70 to 90 percent of the market. Here are just a few examples:
Name any industry and more likely than not you will find that the three strongest, most efficient companies control 70 to 90 percent of the market. He...
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85,89 zł |
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Does Marketing Need Reform?: Fresh Perspectives on the Future: Fresh Perspectives on the Future
ISBN: 9780765616982 / Angielski / Twarda / 2006 / 360 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. Many marketers fear that the field's time-worn principles are losing touch with today's realities. "Does Marketing Need Reform?" collects the insights of a select group of leading marketing thinkers and practitioners who are committed to restoring marketing's timeless values. The book sets the agenda for a new generation of marketing principles. As the editors note in their introduction; "Marketing is a powerful force backed up by huge resources. It must be entrusted only to those with the wisdom to use it well." The contributors seek to understand and explain how and why marketing has veered...
Many marketers fear that the field's time-worn principles are losing touch with today's realities. "Does Marketing Need Reform?" collects the insights...
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cena:
1091,37 zł |
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Genes, Climate, and Consumption Culture: Connecting the Dots
ISBN: 9781787434127 / Angielski / Miękka / 2017 / 272 str. Termin realizacji zamówienia: ok. 22 dni roboczych. Drawing from decades of research, Genes,Climate, and Consumption Culture: Connecting the Dots demonstrates howclimate dictates culture and consumption.
Drawing from decades of research, Genes,Climate, and Consumption Culture: Connecting the Dots demonstrates howclimate dictates culture and consumption...
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cena:
224,24 zł |
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Visioning the Future
ISBN: 9781636512600 / Angielski Termin realizacji zamówienia: ok. 13-18 dni roboczych. |
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497,23 zł |
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The 4 A's of Marketing: Creating Value for Customer, Company and Society
ISBN: 9780415898355 / Angielski / Miękka / 2011 / 210 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. The authors present a powerful and tested approach that helps managers see a business's every action through the eyes of its customers. This approach is organized around the values that matter most to customers: Acceptability, Affordability, Accessibility and Awareness. Taken together, these attributes are called the "4A's." The 4A framework derives from a customer-value perspective based on the four distinct roles that customers play in the market: seekers, selectors, payers and users. For a marketing campaign to succeed, it must achieve high marks on all four A's, using a blend of... The authors present a powerful and tested approach that helps managers see a business's every action through the eyes of its customers. This approa... |
cena:
285,78 zł |
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The 4 A's of Marketing: Creating Value for Customer, Company and Society
ISBN: 9780415898348 / Angielski / Twarda / 2011 / 210 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. The authors present a powerful and tested approach that helps managers see a business s every action through the eyes of its customers. This approach is organized around the values that matter most to customers: Acceptability, Affordability, Accessibility and Awareness. Taken together, these attributes are called the "4A s." The 4A framework derives from a customer-value perspective based on the four distinct roles that customers play in the market: seekers, selectors, payers and users. For a marketing campaign to succeed, it must achieve high marks on all four A s, using a blend of... The authors present a powerful and tested approach that helps managers see a business s every action through the eyes of its customers. This approa... |
cena:
571,67 zł |
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Research Methods
ISBN: 9781636512723 / Angielski Termin realizacji zamówienia: ok. 13-18 dni roboczych. |
cena:
497,23 zł |
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Marketing Theory: Evolution and Evaluation
ISBN: 9780471635277 / Angielski / Miękka / 1991 / 256 str. Termin realizacji zamówienia: ok. 22 dni roboczych. The evolution of marketing theories and the rationales behind them are chronicled in this thought-provoking book. The authors present a typology for the twelve schools of marketing thought, and describe a comprehensive metatheory framework based on six basic criteria. They also develop a list of concepts and axioms useful in generating a practical theory of marketing. References are extensive, and include many early, seldom-cited works.
The evolution of marketing theories and the rationales behind them are chronicled in this thought-provoking book. The authors present a typology for t...
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cena:
984,42 zł |
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Research in Marketing, Volume 1
ISBN: 9780892320417 / Angielski / Twarda / 1979 / 330 str. Termin realizacji zamówienia: ok. 22 dni roboczych. A work on the subject of research in marketing.
A work on the subject of research in marketing.
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cena:
470,41 zł |
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Does Marketing Need Reform?: Fresh Perspectives on the Future: Fresh Perspectives on the Future
ISBN: 9780765616999 / Angielski / Miękka / 2006 / 360 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. Many marketers fear that the field's time-worn principles are losing touch with today's realities. "Does Marketing Need Reform?" collects the insights of a select group of leading marketing thinkers and practitioners who are committed to restoring marketing's timeless values. The book sets the agenda for a new generation of marketing principles. As the editors note in their introduction; "Marketing is a powerful force backed up by huge resources. It must be entrusted only to those with the wisdom to use it well." The contributors seek to understand and explain how and why marketing has veered...
Many marketers fear that the field's time-worn principles are losing touch with today's realities. "Does Marketing Need Reform?" collects the insights...
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cena:
280,58 zł |
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Chindia Rising: Implications for Global Competitiveness
ISBN: 9781450798020 / Angielski / Miękka / 2011 / 252 str. Termin realizacji zamówienia: ok. 13-18 dni roboczych. In Chindia Rising, Dr. Jagdish Sheth introduces the concept of Chindia, which captures the re-emergence of the two Himalayan demographic neighbors as economic powers. This thoroughly researched and detailed work analyzes the impact of these nations re-emergence on global economies, both advanced and emerging. The primary topics of discussion are: -The enormous business implications of the rising economies of China and India on other nations, particularly in the United States, Africa, the Caribbean, Latin America and Southeast Asia; -Major obstacles inhibiting the rise of Chindia, including...
In Chindia Rising, Dr. Jagdish Sheth introduces the concept of Chindia, which captures the re-emergence of the two Himalayan demographic neighbors as ...
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cena:
114,46 zł |
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International Marketing
ISBN: 9781636512617 / Angielski Termin realizacji zamówienia: ok. 13-18 dni roboczych. |
cena:
406,82 zł |
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Consumer Behavior: Conceptual Foundations
ISBN: 9781636512556 / Angielski Termin realizacji zamówienia: ok. 13-18 dni roboczych. |
cena:
406,82 zł |
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Relationship Marketing
ISBN: 9781636512693 / Angielski Termin realizacji zamówienia: ok. 13-18 dni roboczych. |
cena:
406,82 zł |
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Managerial Marketing: The Early Years: The Early Years
ISBN: 9781636512631 / Angielski Termin realizacji zamówienia: ok. 13-18 dni roboczych. |
cena:
406,82 zł |
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Consumer Behavior: Empirical Research
ISBN: 9781636512587 / Angielski Termin realizacji zamówienia: ok. 13-18 dni roboczych. |
cena:
497,23 zł |
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Research Methods
ISBN: 9781636512716 / Angielski Termin realizacji zamówienia: ok. 13-18 dni roboczych. |
cena:
406,82 zł |
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Managerial Marketing: Current Thought
ISBN: 9781636512655 / Angielski Termin realizacji zamówienia: ok. 13-18 dni roboczych. |
cena:
406,82 zł |
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Managerial Marketing: : Current Thought
ISBN: 9781636512662 / Angielski Termin realizacji zamówienia: ok. 13-18 dni roboczych. |
cena:
497,23 zł |
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