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wyszukanych pozycji: 7
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Great American Blow-Up: Puffery in Advertising and Selling (Revised)
ISBN: 9780299152543 / Angielski / Miękka / 1999 / 256 str. Termin realizacji zamówienia: ok. 30 dni roboczych. How does advertising really work? This thoroughly revised edition of Ivan Preston s popular classic, The Great American Blow-Up, provides new examples of puffery and deceit in advertising. Preston examines in detail the role of laws and the Federal Trade Commission in ensuring fair representation of goods and services to consumers. In a new concluding chapter, Preston describes and assesses developments in the field of advertising from the mid 1970s to the present."
How does advertising really work? This thoroughly revised edition of Ivan Preston s popular classic, The Great American Blow-Up, provides new e...
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cena:
77,28 |
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Tangled Web They Weave: Truth, Falsity, & Advertisers
ISBN: 9780299141943 / Angielski / Miękka / 1996 / 236 str. Termin realizacji zamówienia: ok. 30 dni roboczych. Written for the ordinary consumer as well as for advertisers and trade regulators, this book aims to demonstrate how advertising can better serve its audience. The author discusses the tools of the advertising trade, and what the law will and will not allow, in his analysis of what's wrong with advertising, how regulation sanctions deception and what reforms are necessary.
Written for the ordinary consumer as well as for advertisers and trade regulators, this book aims to demonstrate how advertising can better serve its ...
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cena:
68,52 |
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Tangled Web They Weave: Truth, Falsity, & Advertisers
ISBN: 9780299141905 / Angielski / Twarda / 2002 / 236 str. Termin realizacji zamówienia: ok. 30 dni roboczych. The aim of this text is to demonstrate how advertising can better serve its audience. It points out that advertising is full of legal falsity, and argues that the problem with this falsity is not so much the bald lie, as it is the deception, and so calls for regulatory adjustment.
The aim of this text is to demonstrate how advertising can better serve its audience. It points out that advertising is full of legal falsity, and arg...
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cena:
63,62 |
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Paityn Finds Her Shadow
ISBN: 9798890912510 / Angielski / Twarda / 2023 / 28 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. |
cena:
104,00 |
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Paityn Finds Her Shadow
ISBN: 9798890912503 / Angielski / Miękka / 2023 / 28 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. |
cena:
46,20 |
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Flip Flops in December
ISBN: 9798890910905 / Angielski Termin realizacji zamówienia: ok. 16-18 dni roboczych. |
cena:
88,59 |
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Flip Flops in December
ISBN: 9798890910899 / Angielski Termin realizacji zamówienia: ok. 16-18 dni roboczych. |
cena:
30,79 |
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