Tangled Web They Weave: Truth, Falsity, & Advertisers

ISBN-13: 9780299141943 / Angielski / Miękka / 1996 / 236 str.

Ivan L Preston

Opis

Written for the ordinary consumer as well as for advertisers and trade regulators, this book aims to demonstrate how advertising can better serve its audience. The author discusses the tools of the advertising trade, and what the law will and will not allow, in his analysis of what's wrong with advertising, how regulation sanctions deception and what reforms are necessary.