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This book shows how the dynamic interplay of a powerful "golden triangle" of sports, media, and business interests with social, cultural, economic, and political forces shapes sport in a changing world. This edition is a condensed and updated version of the first edition, with an emphasis on current social issues in sport. It also has more global content. The golden triangle concept is more developed and applied more extensively. Other key themes of the first edition-power, status, and inequality-are also more developed. New "Stop and Think Questions" have been added to challenge students...

The unrivaled amount of cash poured into the college athletic system has made sports programs breeding grounds for corruption while diverting crucial resources from the academic mission of universities. Like money in Washington politics, the influence bought by a complex set of self-interested actors seriously undermines movement toward reform while trapping universities in a cycle of escalating competition. Longtime sport sociologist Howard L. Nixon II approaches the issue from the perspective of college presidents--how they are seduced by prestige or pressured by economics into building...

This book shows how the dynamic interplay of a powerful "golden triangle" of sports, media, and business interests with social, cultural, economic, and political forces shapes sport in a changing world. This edition is a condensed and updated version of the first edition, with an emphasis on current social issues in sport. It also has more global content. The golden triangle concept is more developed and applied more extensively. Other key themes of the first edition-power, status, and inequality-are also more developed. New "Stop and Think Questions" have been added to challenge students...