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A FRESH, FUNNY, UP-CLOSE LOOK AT HOW SOUTH KOREA REMADE ITSELF AS THE WORLD'S POP CULTURE POWERHOUSE OF THE TWENTY-FIRST CENTURY

By now, everyone in the world knows the song "Gangnam Style" and Psy, an instantly recognizable star. But the song's international popularity is no passing fad. "Gangnam Style" is only one tool in South Korea's extraordinarily elaborate and effective strategy to become a major world superpower by first becoming the world's number one pop culture exporter.

As a child, Euny Hong moved from America to the Gangnam neighbourhood in Seoul. She was a witness...

This book focuses on water content estimation and control of the PEM fuel cell stack and the individual cell in vehicle. Firstly, the mathematical connection between polarization curve and equivalent circuit model proves importance of MEA and its feasibility to study water content. Optimizing structure of MEA realizes the internal water content recirculation of a fuel cell and improves its performance under middle or lower current density. The influence of water content on performance of MEA is quantified, and variation of equivalent circuit model is an excellent indicator of water...

Driven by the need to achieve superior control performances for robots with hyper degrees of freedom, the virtual decomposition control approach is thoroughly presented in this book. This approach uses subsystem (such as links and joints of a complex robot) dynamics to conduct control design, while guaranteeing the stability and convergence of the entire complex robot without compromising the rigorousness of the system analysis. The central concept of this approach is the definition of the virtual stability. The stability of the entire complex robot is mathematically equivalent to the...

The International Association of Protective Structures (IAPS) was launched on 1 October 2010 in Manchester, UK during the first International Conference of Protective Structures. The primary purpose of IAPS is to bring researchers and engineers working in the area of protective structures together, and to promote research and development work for better life and structure protection against shock and impact loads. More information can be found at http: //www.protectivestructures.org/contact.html.

Advances in Protective Structures Research is the first...