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Marketing with Seminars and Newsletters is a guide and handbook to how and when to apply information transfer techniques to the marketing of sophisticated goods and services. It outlines the marketing problems best solved through the use of newsletters and seminars, the basics of organization and production, costs, planning guidelines, testing, and sources of support services. Considerable attention is given to practical implementation with tips on printing, mailing, promotion, advertising, pricing, worksheets, writing, public speaking, copyright, information sources, word processing, how...

This is a complete guide to finding, negotiating, contracting, and working with consultants and service contractors. It includes essential information on needs analysis and step-by-step instructions for preparing the solicitation package. Drawing on his many years of experience as both consultant and manager, Herman Holtz explores and explains relevant issues and provides practical guidelines applicable to many different situations. He outlines what consultants can offer, both in terms of areas of competence and types of service and provides detailed information on resources, bids, and...